- Chrysler, Nissan Ink Deal For South America
Marketing Daily, - Thursday, January 17, 2008
Chrysler LLC and Nissan Motor have signed an agreement that makes Niss ...
- Infiniti Kiosk To Enter New Dimension On Design Tour
Marketing Daily, Karl Greenberg - Thursday, January 17, 2008
[Automotive] The company is expecting some 200,000 people to try the kios ...
- Honda Cautiously Gaining On Rival Toyota
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 16, 2008
Honda could be called ascendant--boasting the most fuel-efficient fleet on U.S. roa ...
- Hyundai Looking For Brand-Boosting Halo In Genesis
Marketing Daily, Karl Greenberg - Wednesday, January 16, 2008
[Automotive] Says Wayne Killen, head of product development: "It's not a questi ...
- BMW Looks To Mini As It Launches New Series In U.S.
Marketing Daily, Karl Greenberg - Wednesday, January 16, 2008
[Automotive] Says Jack Pitney, VP/marketing for BMW, the effort will bear so ...
- NBC Drives BBC's 'Top Gear'
MediaDailyNews, - Wednesday, January 16, 2008
NBC has ordered a pilot for the BBC hit "Top Gear." ...
- Automakers Worry About Green Cars Cost
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 15, 2008
Auto executives say the technical hurdles to meeting a 35-m.p.g. standard ...
- They Were Mixing It Up At The Auto Show In Detroit
Marketing Daily, Karl Greenberg - Tuesday, January 15, 2008
[Automotive] The rough mix included automakers without trucks launching trucks, luxury mak ...
- Audi Gears Up For Super Bowl Ad, Sedan Launches
Marketing Daily, Karl Greenberg - Tuesday, January 15, 2008
[Automotive] Since Audi buyers go to Audi.com before purchasing, CMO Scott Keo ...
- Toyota May Use Prius Name On Other Vehicles
Around the Net In Brand Marketing, Ross Fadner - Monday, January 14, 2008
...
- Chrysler CMO Meyer Touts 'New Day'
Around the Net In Brand Marketing, Thom Forbes - Monday, January 14, 2008
Chrysler vice president-CMO Deborah Wahl Meyer showed spots from an upcoming ...
- Toyota Targets "Generation X" & Family
Around the Net In Media, William Spain - Monday, January 14, 2008
Toyota is targeting the "Generation X" family in ads for its n ...
- General Motors Chair Talks Trash, Debuts New Hummer
Marketing Daily, Karl Greenberg - Monday, January 14, 2008
[Automotive] Rick Wagoner held forth on all things alternative Sunday at t ...
- Mercedes-Benz Unveils GLK, Outlines Marketing Support
Marketing Daily, Karl Greenberg - Monday, January 14, 2008
[Automotive] A new TV spot breaks next week with regional and nation ...
- Race To Make Electric Cars Stalled By Battery Problems
Around the Net In Brand Marketing, Thom Forbes - Friday, January 11, 2008
...
- Fashion Shows Give Automakers Color Cues
Around the Net In Brand Marketing, Thom Forbes - Friday, January 11, 2008
Car companies are paying more attention to color because consumers are. Havi ...
- Chrysler Cuts Lead To BBDO, PhD Layoffs
Around the Net In Media, William Spain - Friday, January 11, 2008
At least two Omnicon Group agencies that handle ads for Chrysler ha ...
- Panic At The Disco To Headline Honda Tour
Marketing Daily, - Friday, January 11, 2008
The rock band Panic At The Disco will headline the 8th annu ...
- Kia Motors Inks Multi-Year Partnership With NBA
Marketing Daily, Karl Greenberg - Friday, January 11, 2008
[Automotive] Kia CEO Len Hunt said the deal complements Kia's sponsorship ...
- A Pleased Mitsubishi Re-ups With Arena Football
Marketing Daily, Karl Greenberg - Friday, January 11, 2008
[Automotive] Dan Kuhnert, EVP/sales and marketing, says Mitsubishi found the relationship ...
- India's Tata Motors Unveils Ultracheap $2,500 Car
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 10, 2008
...
- BBDO To Slash Jobs After Chrysler Cutbacks
Around the Net In Media, William Spain - Thursday, January 10, 2008
...
- General Motors To 'Drive' GOP Convention
Marketing Daily, - Thursday, January 10, 2008
General Motors may be headquartered in a bluish/reddish state, but the Gener ...
- KPMG: Industry Is Past Rockiest Part Of Road
Marketing Daily, Karl Greenberg - Thursday, January 10, 2008
[Automotive] The next phase, says the auditing firm, will be a revoluti ...
- Chrysler Cuts Fleet Sales 20%
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 9, 2008
Chrysler wants to reduce its sales of vehicles to government and commerci ...
- Hyundai Gambling Name Can Sell Genesis
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 9, 2008
Hyundai is boldly jumping into the market for $30,000-plus sedans--a crowded fie ...
- GM Will Unveil Fuel-Cell Caddy At CES
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 8, 2008
Rick Wagoner, General Motor's chairman and CEO, will introduce a new fuel-ce ...
- National Car, Northwest Team For Promo
Marketing Daily, - Tuesday, January 8, 2008
National Car Rental has partnered with Northwest Airlines to launch a n ...
- How Delightful Do We Find Cars? Let Them Count The Ways
Marketing Daily, Karl Greenberg - Tuesday, January 8, 2008
[Automotive] A consultancy tallies up the number of times consumers describe ...
- Initiative Drives Off With Hyundai, Kia
MediaDailyNews, Joe Mandese - Tuesday, January 8, 2008
In a strong start to the New Year for Interpublic's Initiative uni ...