- GM Exploring Cars That Drive Themselves
Around the Net In Brand Marketing, Thom Forbes - Monday, January 7, 2008
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- New Chevy Malibu In Short Supply. That's Good. Wait, It's Bad
Marketing Daily, Karl Greenberg - Monday, January 7, 2008
[Automotive] Some analysts say the shortage of product in showrooms reflects t ...
- Even Pickup Sales Stalled Last Year
Around the Net In Brand Marketing, Thom Forbes - Friday, January 4, 2008
Auto companies have long relied on pickups as a steady supplier ...
- Toyota Passes Ford In Drive To Become No. 2 In U.S.
Marketing Daily, Karl Greenberg - Friday, January 4, 2008
[Automotive] In a rocky year of credit crisis, gasoline prices and investo ...
- Monroe Struts Its Stuff In Squirrelly New Campaign
Marketing Daily, Nina Lentini - Friday, January 4, 2008
[Automotive] The campaign is "in its infancy," says Ric Alameddine, VP/marketing a ...
- General Motors Turns Its Attention To 'Next' New Thing
Marketing Daily, Karl Greenberg - Friday, January 4, 2008
[Automotive] Scot Keller, head of GM brand communications, says the new si ...
- Tata Motors In Pole Position To Acquire Jaguar, Land Rover
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 3, 2008
Ford has entered into "focused negotiations at a more detailed level" wi ...
- At The Motorcycle Show In N.Y., A Pitch For City Scooters
Marketing Daily, Karl Greenberg - Thursday, January 3, 2008
[Automotive] Piaggio has been lobbying mayors in major cities to push f ...
- Comcast Reaches Deal For Vehicle Registration Data
MediaDailyNews, David Goetzl - Thursday, January 3, 2008
Comcast's local ad sales division has reached a new deal to recei ...
- Hyundai Targets 20% Rise in Global Car Sales
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 2, 2008
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- Lutz' Right-Brain Approach Finally Impacting GM Cars
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 2, 2008
Because it takes years for a vehicle to go from a drawi ...
- Automotive Marketer Of The Year: Mercedes
Marketing Daily, Karl Greenberg - Wednesday, January 2, 2008
It's reviving its nameplate with cars informed by its AMG performance subdivisi ...
- The Buzz: Smells Like Green Spirit
Media Magazine, Tina Wells - Tuesday, April 15, 2008
The state of our environment has been an increasingly hot topic, appeari ...
- That's a Wrap
Media Magazine, Tricia Despres - Thursday, October 2, 2008
It was 1974. My dad told me he had a surprise f ...
- Automotive MARKETER OF THE YEAR: Mercedes
Media Magazine Supplement, Karl Greenberg - Thursday, January 31, 2008
In 2005, Mercedes' three-pointed star, the automotive emblem of comfort, style a ...
- Tight Squeeze
OMMA Magazine, Fara Warner - Thursday, August 21, 2008
Sort of like a clown car routine in reverse, marketers are funneli ...
- Industry Watch: Book of the Five Rings
OMMA Magazine, Joan Voight - Wednesday, April 2, 2008
While tough times mean some brands hunker down and stick to t ...
- Cross Media: To Infiniti and Beyond
OMMA Magazine, Christine Champagne - Wednesday, May 21, 2008
With its sleek, muscular curves and stylish interior, Nissan's 2008 Infiniti EX ...
- Industry Watch: Games Break Loose
OMMA Magazine, Michael Mascioni - Tuesday, September 30, 2008
The term itself - alternate reality game - is nebulous in ma ...
- Creative Roundtable: The Other Side
OMMA Magazine, Christine Champagne - Monday, June 23, 2008
Before coming up with a strategy for selling the Toyota Matrix ...
- 5 Questions for Ryan Magnussen
OMMA Magazine, OMMA Magazine Writers - Thursday, August 21, 2008
If you happened to be on YouTube for any duration recently, y ...
- Put Her in Reverse
OMMA Magazine, Liz Tascio - Monday, April 21, 2008
The usual goal for a marketing video is that it hits YouTu ...
- Running on Fumes
OMMA Magazine, Todd Hanlon - Tuesday, December 2, 2008
In what is perhaps a last-ditch grab for some of that feder ...