• Ad Age, Monday, January 14, 2008 12 PM

Chrysler vice president-CMO Deborah Wahl Meyer showed spots from an upcoming ad campaign at the Detroit Adcraft lunch on Friday that are themed "the new day" at the "new Chrysler." The commercials--which break next month--use third-party testimonials to tout Chrysler vehicles' interiors, quality, warranty and value.

"When people look at American cars, they just assume they might break," Meyer says. It is her job to turn that perception around. Meyer says the biggest difference between Chrysler and her former employers--Toyota and Ford--is how quickly the automaker can make decisions. A verdict on a new campaign or strategy can come within three days instead of three to six months, she says.

Meyer says Chrysler's major launches this year include the all-new Dodge Journey crossover this quarter, the return this spring of the Dodge Challenger coupe muscle car after nearly 35 years and the redone Dodge Ram pickup this fall.

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