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Chrysler Cuts Lead To BBDO, PhD Layoffs

At least two Omnicon Group agencies that handle ads for Chrysler have let go dozens of staffers as the automaker cuts back on spending. Troy, Mich-based BBDO Detroit dropped the ax on 75 employees, while an undetermined number were fired from media buyer PhD Detroit.

Further, it is likely Organic Detroit, Chrysler's digital agency and also an Omnicom company, will see some layoffs. BBDO isn't saying how many people are involved, but the office will have 675 employees when the process is done, says spokesman Roy Elvove. "The reduction primarily impacts administrative services," he says. "We're not disclosing the number of people involved."

Two years ago, the Detroit office had an estimated 1,100 staffers but about 220 were history as of early 2006 when Chrysler last engaged in a round of cost-cutting.

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