- Michelin Global Campaign Stars ... Michelin Man
Marketing Daily, - Tuesday, October 6, 2009
The ads have a retro feel with a thematic tie to poste ...
- Marchionne Spins Off Ram Trucks, Hires European Marketing Exec
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 6, 2009
Chrysler CEO Sergio Marchionne created a separate brand Monday for Dodge R ...
- Volkswagen Resets Its Direction Toward Middle Of The Road
Around the Net In Brand Marketing, Thom Forbes - Monday, October 5, 2009
Volkswagen's U.S. CEO, Stefan Jacoby, is steering the company more toward t ...
- Subaru, MTVN Effort Aligns Legacy With Legacy
Marketing Daily, Karl Greenberg - Friday, October 2, 2009
"We were developing themed programming around gay history, and we believed picki ...
- Saturn Leaves GM's Orbit; Gravity Will Be Missed
Marketing Daily, Karl Greenberg - Friday, October 2, 2009
"Saturn is the only Detroit brand in the study that consumers didn ...
- Subaru Helps Drive Logo's 'Legacy'
MediaDailyNews, Karl Greenberg - Friday, October 2, 2009
Subaru is promoting both its Legacy and the idea of one's person ...
- Toyoda Speaks Bluntly About Myriad Toyota Mistakes
Around the Net In Brand Marketing, Thom Forbes - Friday, October 2, 2009
Thanks, probably, to the headline on the AP story covering Toyota preside ...
- GM Says One Thing About Advertising, Does Another
Around the Net In Brand Marketing, Thom Forbes - Friday, October 2, 2009
Jean Halliday takes a look at some of the ads that Gener ...
- Automotive Color Trends: Silver Remains Car Fans' Fave
Around the Net In Brand Marketing, Thom Forbes - Friday, October 2, 2009
...
- Survey: Auto Insurers Satisfy Consumers
Marketing Daily, - Thursday, October 1, 2009
One in two people (50%) have been with their current auto insuran ...
- Ducati Goes All Social In Marketing Shift
Marketing Daily, Karl Greenberg - Thursday, October 1, 2009
"We are in the process of reviewing our entire marketing strategy f ...
- Recovery Idling As September Sales Sink
Marketing Daily, Karl Greenberg - Thursday, October 1, 2009
Per Jeff Schuster, J.D. Power predicts the mix of vehicle segments ...
- Saturn Deal With Penske Collapses, Stunning General Motors
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 1, 2009
General Motors was blindsided by businessman Roger Penske's decision to scuttle h ...