- Ford Puts Pedal To Metal To Drive Buzz For Fusion
Marketing Daily, Karl Greenberg - Wednesday, October 21, 2009
The program is intended to be a fairly aggressive gambit to g ...
- GM Exec Extols Virtues Of Social Media
Marketing Daily, Karl Greenberg - Tuesday, October 20, 2009
"Most car companies go to market on a consumer influence paradigm th ...
- Honda Eyes Electric Car Launch In U.S., CEO Says
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 20, 2009
...
- GM Heading to Higher Market Share: Edmunds.com
Marketing Daily, - Monday, October 19, 2009
Online auto research and shopping site Edmunds.com says General Motors' retail mark ...
- Porsche's Panamera: 'Sports Car For 4'
Marketing Daily, Karl Greenberg - Monday, October 19, 2009
In a Q&A, VP/marketing David Pryor sees the car's competitors coming fr ...
- What To Expect From Chrysler's Marketing Chief: Provocative Ads
Around the Net In Brand Marketing, Thom Forbes - Monday, October 19, 2009
...
- Harley Spinning Off MV Agusta Unit
Marketing Daily, - Friday, October 16, 2009
Harley-Davidson is focusing on Harley-Davidson. Among other things, the Milwaukee motorcycle gia ...
- Suzuki Faces Uphill Battle With Kizashi
Marketing Daily, Karl Greenberg - Friday, October 16, 2009
In a Q&A, Gene Brown, VP of marketing, lays out the marketi ...
- GM Looks To Maintain 19% Share; Gen Y's Attitude Won't Help
Around the Net In Brand Marketing, Thom Forbes - Friday, October 16, 2009
General Motors board member Stephen Girsky says that General Motors' turnaround pl ...
- Suzuki's Kizashi Is Symbol Of Its Aspirations
Marketing Daily, Karl Greenberg - Thursday, October 15, 2009
Despite declining consumer confidence, Suzuki is optimistic that the timing of i ...
- GM's Lutz: Only One Customer Brought Back A Car
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 15, 2009
Most of the consumers who have purchased cars during General Motors' 60-d ...
- Ford Vehicles Leading In Loyalty Ranking
Marketing Daily, Karl Greenberg - Wednesday, October 14, 2009
Experian Automotive said Ford Fusion, Ford Edge and Ford Five Hundred owne ...
- Michelin Falls Back With Weather Channel
Marketing Daily, - Tuesday, October 13, 2009
Michelin has partnered with The Weather Channel for this week's programming bloc ...
- Hyundai Uses 'Momentum' To Pick Up Steam
Marketing Daily, Karl Greenberg - Tuesday, October 13, 2009
The ad campaign, via Hyundai's sibling company, Innocean Worldwide Americas, includes fi ...
- Susan Docherty's Challenge At GM: Deliver Results Now
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 13, 2009
Whatever the historic significance of Susan Docherty's promotion to the top U. ...
- Toyota Runs Sweepstakes At N.Y. Marathon
Marketing Daily, - Monday, October 12, 2009
Toyota is running a promotion around the running of the 2009 N ...
- Volkswagen Launches Mobile Web Site
Marketing Daily, - Monday, October 12, 2009
Volkswagen of America has launched a smartphone-optimized website, at M.VW.com. The mobi ...
- Luxury Automakers Need To Socialize More
Marketing Daily, Karl Greenberg - Monday, October 12, 2009
Looking at luxury auto-brand activity across sites like Facebook, Twitter, YouTube, a ...
- Mike Rowe Doing Tidy Job For Ford Trucks
Marketing Daily, Karl Greenberg - Monday, October 12, 2009
Ford's Eric Peterson says the effort has been a boon for For ...
- Mark LaNeve Reportedly Leaves GM for Allstate
Marketing Daily, - Friday, October 9, 2009
Mark LaNeve, General Motors' marketing chief, whose departure from the company ...
- AutoTrader.com Expands NBA Partnership
Marketing Daily, Karl Greenberg - Friday, October 9, 2009
Amanda Floyd, manager consumer advertising for the Atlanta-based company, tells
Marketing Daily- Lincoln Challenges European Rivals To A Hill Climb
Around the Net In Brand Marketing, Thom Forbes - Friday, October 9, 2009
A high-altitude hill-climb showdown between a Lincoln MKS sedan with a twin-turbocharg ...
- So This Comedian Drives A Ford Into Town ...
Marketing Daily, - Thursday, October 8, 2009
Ford has given a Fusion Hybrid car to comedian Mark Malkoff, w ...
- Honda Launches New Docu-Series On Twitter
Marketing Daily, Karl Greenberg - Thursday, October 8, 2009
"We have had a lot of feedback on the films on Twitte ...
- NASCAR, Action Movies Drive Brand Chatter
Marketing Daily, Karl Greenberg - Thursday, October 8, 2009
Michael Cooperman, senior director, consumer marketing and product development at J.D. Powe ...
- Honda, RPA Drive 'Dream' Cross-Platform
MediaDailyNews, Karl Greenberg - Thursday, October 8, 2009
Honda is extending its documentary series "Dream the Impossible" with a n ...
- Ford Launching Ads Without Brand-New Cars To Show Off
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 8, 2009
...
- New Ford Webisodes Star Mike Rowe
Marketing Daily, - Wednesday, October 7, 2009
Ford has launched a new series of webisodes hosted by Dirty Job ...
- Bibendum Is Coming, Bibendum Is Coming
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 7, 2009
Bibendum, the puffy Michelin Man made of inner tubes, is the st ...
- R.L. Polk Looks On The Bright Side Of Life
Marketing Daily, - Tuesday, October 6, 2009
A new study by R.L. Polk & Co. says the new-vehicle mark ...