• October 13, 2009

Michelin has partnered with The Weather Channel for this week's programming block, "Why I Love Fall." The Michelin-sponsored vignettes running this week tout outdoor activities.

They will also appear throughout TWC's regularly scheduled programming, including "Your Weather Today," "Weekend View," and "Weather Center," as well as locally. Special programs airing include features on the season's prime outdoor sports from sailing and skydiving to rock climbing and windsurfing.

To help promote the themed week, TWC is also running a "Capture the Fall" photograph contest through Dec. 15. Contestants can enter at www.weather.com/photos for a chance to win a grand prize of $2,500. All winning photos will be featured on weather.com and on The Weather Channel network.--Karl Greenberg