- Toyota's New N.A. Chief Admits Automaker Lost Its Way
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 21, 2009
Blaming complacency and arrogance, Yoshimi Inaba, the new chief of Toyota's Nor ...
- GM Hoping Buick LaCrosse Attracts Younger Customers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 21, 2009
The 2010 Buick LaCrosse, targeted at late boomers aged 46-55, will ...
- Hyundai Kia Reviews $300 Mil Overseas Media Biz
Around the Net In Media, Joan Voight - Monday, July 20, 2009
Korean carmaker Hyundai Kia has launched a multi-market review of its med ...
- Top 10 Greenest U.S. Brands
Marketing Daily, - Monday, July 20, 2009
1. Green Works (Clorox) 2. Burt's Bees 3. Tom's of Maine ...
- Honda Sponsors Sundance On YouTube
Marketing Daily, - Monday, July 20, 2009
American Honda is supporting the Sundance Institute with a YouTube program wi ...
- Infiniti Takes New Road For Summer Sales Event
Marketing Daily, Karl Greenberg - Monday, July 20, 2009
"We were trying to figure out how to link a branded messa ...
- Insurance Plans Gather Momentum To Goose Sales
Around the Net In Brand Marketing, Thom Forbes - Monday, July 20, 2009
Hyundai may have been the first marketer to offer assurance to skitti ...
- Scion Campaign Leverages Non-Conformity
Marketing Daily, Karl Greenberg - Friday, July 17, 2009
The effort, epitomized by the campaign theme line, "Become one of ...
- GM's Lutz Makes Another U-Turn
Around the Net In Brand Marketing, Thom Forbes - Friday, July 17, 2009
Criminey, it's hard to keep up with the 77-year-old Bob Lutz, b ...
- Honda To Launch New Crossover In Q4
Marketing Daily, - Thursday, July 16, 2009
The vehicle, which shares a platform with the Accord sedan, goes ...
- Ford Shifts Nameplates in Marketing Suite
Marketing Daily, - Thursday, July 16, 2009
Darryl Hazel, SVP and president, Ford Customer Service Division, is retiring aft ...
- Tesla Plugs Dealership Into Manhattan's Chelsea
Marketing Daily, Karl Greenberg - Thursday, July 16, 2009
"For us, Chelsea represents a unique opportunity to position ourselves in ...
- Buick's 'Photoshoot' Ads Telegraph Change
Marketing Daily, Karl Greenberg - Thursday, July 16, 2009
"We have to make the products relevant and change the image ...
- Telemundo Show Promotes Ford's Fusion
MediaDailyNews, - Thursday, July 16, 2009
Telemundo is partnered with Ford on a new 20-episode, cross-platform microseries f ...
- Ford May Win Pontiac Buyers As GM Abandons Brand
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 16, 2009
...
- Ford Touts Taurus To Hot Rod Lovers
Marketing Daily, - Wednesday, July 15, 2009
Ford Motor is pitching its new Ford Taurus to car buffs. T ...
- BP Products Backs N.Y. Giants
Marketing Daily, - Wednesday, July 15, 2009
BP Products North America, Inc. is sponsoring the New York Giants ...
- Best Western Is 'Hog Haven' For Harley
Marketing Daily, Karl Greenberg - Wednesday, July 15, 2009
This year the chain is offering riders heading out to the 69 ...
- Chrysler Restructures Product Development Unit
Marketing Daily, Karl Greenberg - Wednesday, July 15, 2009
The automaker, which last month emerged from bankruptcy protection, and this we ...
- Mercedes Dealers Treat 'Em Right, Per Pied Piper
Marketing Daily, - Tuesday, July 14, 2009
Mercedes-Benz dealerships ranked highest in the new 2009 Pied Piper Prospect Satisfacti ...
- Toyota Goes Mobile for Prius
Marketing Daily, - Tuesday, July 14, 2009
Toyota has launched a mobile site for its Prius Hybrid. The sit ...
- Toyota Adds Prius Mobile Site
Online Media Daily, - Tuesday, July 14, 2009
Digital agency iCrossing has created an iPhone-tailored mobile site for the late ...
- Lutz May Slap Caprice Nameplate On Pontiac G8 Sedan
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 14, 2009
Bob Lutz, who holds wide latitude over General Motors' vehicle choices, sa ...
- Steven Rattner, Obama's Chief Auto Advisor, Steps Down
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 14, 2009
...
- Kia Pitches Forte To A Pragmatic Consumer
Marketing Daily, Karl Greenberg - Monday, July 13, 2009
Michael Sprague, Kia's marketing veep, says the car "signals the direction ...
- Deals On Wheels: Auto Industry Buys Cash For Clunkers Search Terms
Online Media Daily, Laurie Sullivan - Monday, July 13, 2009
General Motors, Ford, Nissan, Toyota and other car manufacturers are buying ...
- Is GM Taking Wrong Turn With Lutz At The Wheel?
Around the Net In Brand Marketing, Thom Forbes - Monday, July 13, 2009
No doubt that the 77-year-old Bob Lutz is a straight-shooting Detroit legen ...
- Toyota Gets Word Out Early On '10 Lexus HS 250h
Marketing Daily, Karl Greenberg - Friday, July 10, 2009
It will be Toyota's seventh hybrid vehicle when it goes on sa ...
- GM Emerges From Bankruptcy; Focus Is On Customers, Cars, Culture
Around the Net In Brand Marketing, Thom Forbes - Friday, July 10, 2009
General Motors has emerged from bankruptcy. Documents creating the sale of mo ...
- Chrysler Lines Up Marketing Teams At Chrysler, Jeep
Marketing Daily, - Thursday, July 9, 2009
Reporting to Peter Fong, President and CEO of the Chrysler brand, wi ...