Marketing DailyOffice Depot Drives NASCAR Promo Marketing Daily, - Monday, July 6, 2009
Office Depot and two-time NASCAR Sprint Cup Series champion Tony Stewart a ...
Judge OKs Asset Sales, Clearing Way For New General Motors Around the Net In Brand Marketing, Thom Forbes - Monday, July 6, 2009
U.S. Bankruptcy Court Judge Robert Gerber late Sunday approved General Motors' pl ...
Kelley Blue Book: Honda and Toyota Most-Researched Marketing Daily, - Monday, July 6, 2009
Honda and Toyota took the brass ring as the most-researched vehicles ...
Which Car Brand is Most American? Marketing Daily, - Monday, July 6, 2009
Who would have thought Toyota makes the most American car, more Americ ...
Synovate Asks: Is A Green Car A Dream Car? Marketing Daily, - Monday, July 6, 2009
Market-research firm Synovate has a new study showing that six in t ...
Ford Posting Better Results Than Toyota In June Marketing Daily, Karl Greenberg - Monday, July 6, 2009
Edmunds.com says Toyota is hurting for a number of reasons, including t ...
Piaggio Buzzes Up Scooters Via Event, Promo Marketing Daily, Karl Greenberg - Thursday, July 2, 2009
This weekend, Vespa sponsors Amerivespa, a yearly gathering of Vespa aficionados. T ...
Buick Campaign Aims At Younger Crowd Marketing Daily, Karl Greenberg - Thursday, July 2, 2009
One of the in-cinema ads has a cop showing up at ...
Taurus Relaunch Critical To Ford In Many Ways Around the Net In Brand Marketing, Thom Forbes - Thursday, July 2, 2009
The 2010 Taurus sedan that hits showrooms around Aug. 1 is t ...
GM Says No More Nummi Marketing Daily, - Wednesday, July 1, 2009
General Motors Corp. says it is shuttering Nummi, the joint venture producti ...
Stops Pulled Out To Get Buyers In Showrooms Marketing Daily, Karl Greenberg - Wednesday, July 1, 2009
June is turning into a rout at auto showrooms, as sales disappoi ...
Chrysler Group Realigns Communications Marketing Daily, - Tuesday, June 30, 2009
Chrysler Group is making changes to its communication staff structure. The automake ...
Ford Tops Charts In Two Consumer Studies Marketing Daily, Karl Greenberg - Tuesday, June 30, 2009
While the news has been unrelentingly bad from Detroit, the domestic automake ...
Hyundai Offers Gas Discounts With Purchase Marketing Daily, Karl Greenberg - Tuesday, June 30, 2009
The company today launches the program with an integrated ad campaign th ...
GM Ending 'Nummi' Joint Venture With Toyota Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 30, 2009
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Honda Extends 'Dreams' Corporate Effort Marketing Daily, Karl Greenberg - Monday, June 29, 2009
Barbara Ponce, manager of corporate advertising for Honda, says the automaker ...
Kia Hits The Road For The Vans Warped Tour Marketing Daily, Karl Greenberg - Monday, June 29, 2009
The new arrangement with Vans has Kia hosting and sponsoring on-site even ...
GM Doesn't Want Penske Driving Marketing (At Least Not Yet) Around the Net In Brand Marketing, Thom Forbes - Monday, June 29, 2009
General Motors is asking its Saturn division not to play up i ...
VW, Porsche Must Agree On Future Soon: Government Around the Net In Brand Marketing, Thom Forbes - Monday, June 29, 2009
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Ford Sees First-Mover Advantage In CARS Program Marketing Daily, Karl Greenberg - Friday, June 26, 2009
About advertising its "Recycle your Ride" program, Ford's John Felice says, " ...
Recession Prompts Search For Cheaper Insurance Marketing Daily, Tanya Gazdik - Friday, June 26, 2009
"The majority of applicants search multiple times," Google's Masha Korsunsky tells Marketi ...
Jackson, Fawcett, McMahon Leave A Legacy Of Commercial Work Around the Net In Brand Marketing, Thom Forbes - Friday, June 26, 2009
Theresa Howard points out that Michael Jackson, Farrah Fawcett and Ed McMah ...
Who Buys The Most Gasoline? Marketing Daily, - Thursday, June 25, 2009
Top 10 DMAs in which live adults who bought gasoline in t ...
Ford Eyes Opportunity In 'Clunker' Confusion Marketing Daily, Karl Greenberg - Thursday, June 25, 2009
Hoping to generate showroom traffic for trade-ins through its "Recycle Your Rid ...
Lexus Returns For More 'Web Therapy' Sessions Marketing Daily, Karl Greenberg - Thursday, June 25, 2009
A company manager says that product placement is subtle. "Our goal ...