- Chrysler Extends Deal With Six Flags
Marketing Daily, Karl Greenberg - Wednesday, June 24, 2009
The company will give nearby dealers tickets to the parks for promotion ...
- New CEO Putting European Stamp On Reborn Chrysler
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 24, 2009
Sergio Marchionne, Chrysler's new CEO, is "quickly bringing clarity and direction" ...
- Nissan, Ford Plan Electric Push Aided by U.S.; Demand Uncertain
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 24, 2009
...
- Domestic Brands Improve In Power's Quality Study
Marketing Daily, Karl Greenberg - Tuesday, June 23, 2009
There are big surprises from a little automaker, Suzuki, and from Cadill ...
- Infiniti Goes Deep With Digital For G Convertible
Marketing Daily, Karl Greenberg - Monday, June 22, 2009
"We have done a lot online, but what this really does ...
- Recession Fuels Auto Insurance Direct Marketing
Marketing Daily, Tanya Gazdik - Friday, June 19, 2009
Even as advertising and marketing budgets shrink across the board, auto insure ...
- 'Cash For Clunkers' Could Revive Auto Segment
Marketing Daily, Karl Greenberg - Friday, June 19, 2009
The program is running a national effort to certify eligible car deale ...
- VW Makes A Groovy Van, But It's Not Available Here
Around the Net In Brand Marketing, Thom Forbes - Friday, June 19, 2009
Yesterday, we brought you a review of the
Nissan Cube, ...
- Toyota Books 180,000 Domestic Prius Orders Month After Debut
Around the Net In Brand Marketing, Thom Forbes - Friday, June 19, 2009
Meanwhile, the third-gen Prius gasoline-electric hybrid is going gangbusters in Japan. T ...
- Mercedes-Benz Taps razorfish
Around the Net In Online Marketing, Gavin O'Malley - Friday, June 19, 2009
Mercedes-Benz USA has tapped Razorfish, a unit of Microsoft, for the onli ...
- Ford Gets More Respect From Consumers
Marketing Daily, - Friday, June 19, 2009
American consumers' opinions about Ford Motor Company have been positively influenced ...
- GEICO Shifts Ad Focus From Savings To Service
Marketing Daily, Karl Greenberg - Friday, June 19, 2009
With the tag line "Accidents are Bad, but GEICO's Good," the a ...
- The Nissan Cube Boxed Out By Its Imitators
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 18, 2009
Columnist Mark Phelan says that the Nissan Cube, which rolled out ...
- NPD Finds Repair Shops Gain, In Short Term
Marketing Daily, Karl Greenberg - Wednesday, June 17, 2009
NPD says the top five parts growth categories in the first quart ...
- Toyota Dangles Social Element For Prius
Marketing Daily, Karl Greenberg - Tuesday, June 16, 2009
Doug Frisbie, Toyota national media manager, says gas-pump television is an ide ...
- Fiat Hoping For Big Success In U.S. For Tiny 500
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 16, 2009
Three decades ago, Fiat attempted to introduce small, fuel-efficient cars to t ...
- GM Signs Agreement To Sell Saab To Koenigsegg
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 16, 2009
...
- Report: GM Can Rebound With Right Products
Marketing Daily, Karl Greenberg - Monday, June 15, 2009
"The Camaro is new and joins efficiency with performance, so it tel ...
- Is It Time For A New Name For Tainted General Motors Brand?
Around the Net In Brand Marketing, Thom Forbes - Monday, June 15, 2009
As long as it isn't something like "Glaring Mistake," the headline decla ...
- Ford Backs July 4 Essence Music Festival
Marketing Daily, Karl Greenberg - Friday, June 12, 2009
It is the first time the automaker has marketed with the festiva ...
- Lexus Pairs With Bravo's 'Top Chef Masters'
Marketing Daily, Karl Greenberg - Monday, June 15, 2009
A company spokesperson said Lexus, which is advertising during the show, receiv ...
- After 50 Years In U.S., Honda Confronts New Challenges
Around the Net In Brand Marketing, Thom Forbes - Friday, June 12, 2009
...
- Chrysler Retirees' Ad: 'Benvenuti!' To New CEO
Around the Net In Brand Marketing, Thom Forbes - Friday, June 12, 2009
...
- Funkmaster Flex Tricks Out Truck For Ford, Microsoft
Marketing Daily, - Thursday, June 11, 2009
Funkmaster Flex, Zune, and Ford are running a promotion dangling a customiz ...
- AAMCO Leverages Uncertainty In Largest Campaign
Marketing Daily, Karl Greenberg - Thursday, June 11, 2009
Auto service retail chain AAMCO is responding to GM and Chrysler's pla ...
- Fiat Completes Chrysler Takeover
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 11, 2009
Or, as columnist Tom Walsh describes the new life for the Detro ...
- Coke Zero Puts Fans in NASCAR Seats
Marketing Daily, - Wednesday, June 10, 2009
Coke Zero is running a promotion, "Real Taste of NASCAR," that offe ...
- Danica Patrick Could Pump $50 Million Into NASCAR
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 10, 2009
Rich Thomaselli reports that the rumor mill is firing on all cylinde ...
- Fiat Closes Deal To Take Chrysler's Good Assets
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 10, 2009
...
- Harley Taps Engineer For African-American Outreach
Marketing Daily, - Tuesday, June 9, 2009
Harley-Davidson Motor Company has appointed John Comissiong director of market outreach ...