Automotive research and analysis firm AutoPacific conducted an online survey of more than 900 U.S. consumers regarding their purchase intent and opinions of individual car companies. Highlights include: Asian and European manufacturers scored highest when the survey asked: "How concerned are you about buying/leasing a vehicle from" a particular maker, with an average of 61% who were "not concerned at all." Ford scored 48%, far ahead of GM's 15% and Chrysler's 14%.
Ford matched or scored higher than its Asian and European competitors to the question "How likely are you to buy/lease a new car" from a specific manufacturer: Toyota scored 43%; Ford, 43%; Honda, 41%; Volkswagen, 33%; Hyundai, 22%; General Motors, 15% Likely/Very Likely and Chrysler, 7%.
Thirty-nine percent of respondents said they felt Ford was just lucky to have "cleaned house" before the economic downturn.--Karl Greenberg