- Toyota Launches 'Rock The Space' For Musicians
Marketing Daily, Karl Greenberg - Friday, May 22, 2009
As part of the deal with MySpace, artists who submit an origin ...
- Auto Industry Lumbering Toward Turnaround?
Marketing Daily, Karl Greenberg - Thursday, May 21, 2009
J.D. Power and Associates says the rate of decline in new-vehicle reta ...
- Videos Driving Consumers To Cars
Online Media Daily, Laurie Sullivan - Friday, May 22, 2009
Consumers look at online videos to get a better picture of car ...
- Kidder To Replace Nardelli In Chrysler's Top Spot
Marketing Daily, - Wednesday, May 20, 2009
Chrysler, LLC has named C. Robert Kidder -- former chairman of Bord ...
- Polaris Adds On-Road Division
Marketing Daily, - Wednesday, May 20, 2009
Polaris Industries Inc., Medina, Minn.-based maker of snowmobiles, ATVs and motorcycles, h ...
- IPG Names Walsh To Oversee GM Biz
MediaDailyNews, - Wednesday, May 20, 2009
The Interpublic Group named Martin Walsh, a 33-year GM veteran, to ...
- IPG Hires Former Hummer Exec to Coordinate GM Marketing
Online Media Daily, - Wednesday, May 20, 2009
Interpublic Group on Wednesday announced the appointment of General Motor's executive Mart ...
- Kris Wine Partners With Vespa In Sweepstakes Launch
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 20, 2009
Kris, a Pinot Grigio from Italy, is launching its first marketing campai ...
- Customer Satisfaction May Not Be All It's Cracked Up To Be
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 20, 2009
Tom Libby, the president of the Society of Automotive Analysts, argues th ...
- Three Vie For GM's European Divisions
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 20, 2009
...
- BMW Motorcycles Preps Push For R 1200 GS
Marketing Daily, - Tuesday, May 19, 2009
BMW's motorcycle division is preparing a national campaign for its flagship bik ...
- Lexus Turns To Network TV's Online Presence
Marketing Daily, Karl Greenberg - Tuesday, May 19, 2009
Lexus will also tout the $38,490 car on iPhone applications from Wired.c ...
- Caddy Owners Most Satisfied, Consultancy Finds
Marketing Daily, Karl Greenberg - Tuesday, May 19, 2009
Hyundai improved more than any other brand in the study, which measur ...
- Sisyphus Had It Easy Compared to BBH New York
Online Media Daily, Gavin O'Malley - Tuesday, May 19, 2009
Talk about your uphill battles. How about opening an online bank f ...
- Ford Responds To Email Hoax
Marketing Daily, - Monday, May 18, 2009
You can now buy a 2010 Ford Fusion Hybrid mid-sized car f ...
- Ford Takes Fiesta On The Road For Test-Drives
Marketing Daily, Karl Greenberg - Monday, May 18, 2009
"We have made experiential marketing an important part of our communications pla ...
- Popularity Of Camaro Is Headache For GM
Around the Net In Brand Marketing, Thom Forbes - Monday, May 18, 2009
...
- Volkswagen Calls Off Talks With Porsche
Around the Net In Brand Marketing, Thom Forbes - Monday, May 18, 2009
...
- Toyota Adds Car Keys To Cap And Gown Passage
Marketing Daily, Karl Greenberg - Friday, May 15, 2009
The offer of a $1,000 rebate applies to Corolla, Matrix, RAV4, Camr ...
- Pep Boys Taps New Marketing Veep
Marketing Daily, - Friday, May 15, 2009
The Pep Boys, Philadelphia-based aftermarket service and retail chain, has tapped Rona ...
- GM Tries To Soften Dealer Loss With Wind-Down
Marketing Daily, Karl Greenberg - Friday, May 15, 2009
Mark LaNeve, VP of North American vehicle sales, service and marketing, conducti ...
- Remaining Dealerships To Sell All 3 Chrysler Brands
Marketing Daily, Karl Greenberg - Thursday, May 14, 2009
Chrysler will redistribute new vehicles and parts to the remaining dealer networ ...
- Toyota Expected To Keep Lead In Global Auto Race
Marketing Daily, Karl Greenberg - Thursday, May 14, 2009
"We see China and India as key drivers of growth, as vehicl ...
- Porsche Is Most-Recommended Brand
Marketing Daily, Karl Greenberg - Wednesday, May 13, 2009
The most recommended brand was Porsche, with the highest owner recommendation ...
- Nissan Targets Active People Via Rodale
Marketing Daily, Karl Greenberg - Wednesday, May 13, 2009
The ads frame the masters' training tips and lifestyle advice with Alti ...
- Toyota Leverages 'Harmony' For Prius
Marketing Daily, Karl Greenberg - Tuesday, May 12, 2009
Says the Saatchi representative for the team, "The programs are far deep ...
- Performics Expands Media, Search Role With Toyota
Online Media Daily, Laurie Sullivan - Tuesday, May 12, 2009
Performics, operating independently of parent VivaKi will manage national, regional and loc ...
- Toyota Finds e-'Harmony'
Online Media Daily, Karl Greenberg - Wednesday, May 13, 2009
Toyota is launching its new Prius and backing it with a nation ...
- World's Carmakers Racing To Form Alliances
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 12, 2009
...
- Troy-Bilt Aims National Effort At Gen X
Marketing Daily, Karl Greenberg - Monday, May 11, 2009
This year, the company is boosting its ad budget by half wi ...