- Tight Purse Leads Mustang Down Digital Road
Marketing Daily, Karl Greenberg - Monday, April 13, 2009
Ford's new effort is a lot thriftier, with print and PR elemen ...
- EBay Motors Goes Local
Marketing Daily, - Friday, April 10, 2009
Online automobile selling site eBay Motors has launched what might be call ...
- Ford Aims Transit Connect At Joe The Plumber
Marketing Daily, Karl Greenberg - Friday, April 10, 2009
Ford is hoping consumers, particularly small-business owners, will climb over each oth ...
- Of Infiniti And The Quest For Brand Marketing Excellence
Around the Net In Brand Marketing, Thom Forbes - Friday, April 10, 2009
Dan Neil reviews the looks and performance of the Infiniti G37 Convertib ...
- Mustang's 'Pony Girl' Effort Will Target Young Girls
Around the Net In Brand Marketing, Thom Forbes - Friday, April 10, 2009
For its part, Ford is "hoping to harness that unbridled passion th ...
- Mitsubishi Intros Next-Gen Outlander
Marketing Daily, Karl Greenberg - Thursday, April 9, 2009
The company also discussed a program called "Drive@Earth" that will develop earth-friend ...
- Kia Counts On Soul, Forte To Reel 'Em In
Marketing Daily, Karl Greenberg - Thursday, April 9, 2009
Soul and Forte will accelerate Kia's efforts because they are meant f ...
- N.Y. Auto Show: What A Strange Trip It's Been
Marketing Daily, Karl Greenberg - Wednesday, April 8, 2009
In one of the stranger press conferences and one that is mo ...
- VW Chief: 'Hard Times Drive Innovation'
Marketing Daily, Karl Greenberg - Wednesday, April 8, 2009
"The day will come when we will be liberated from fossil fue ...
- Audi Looks To Market Diesel As Cause
Marketing Daily, Karl Greenberg - Wednesday, April 8, 2009
Scott Keogh, chief marketing officer for the Herndon, Va.-based Audi of Americ ...
- Grand Cherokee Ready, But It Will Need Chrysler's Survival
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 8, 2009
Chrysler is rolling out a new model at the New York Au ...
- Harley-Davidson Changes Riders
Marketing Daily, - Tuesday, April 7, 2009
Milwaukee-based Harley-Davidson has named Keith E. Wandell president and CEO, succeeding Jam ...
- GM, Segway Offer A Peek At Two-Wheel Vehicle For City Drivers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 7, 2009
For the past month, there has been
a Smart car tooli ...
- Honda Effort Touts Long-Term Value
Marketing Daily, Karl Greenberg - Monday, April 6, 2009
This week, Honda launches a campaign via AOR RPA comprising nine ...
- N.Y. Auto Show Gets Underway This Week
Marketing Daily, Karl Greenberg - Friday, April 3, 2009
The worst of times are the best of times for journalists thrivi ...
- Smart Clinches Parking Deals In Big Apple
Marketing Daily, Karl Greenberg - Friday, April 3, 2009
"It's our dealers who really brought the ideas and the partnerships ...
- Scion Gets Smart
Marketing Daily, - Thursday, April 2, 2009
Toyota is going after the Smart car. The auto-omniscient Web site ...
- Kia Taps $305 Million Financing Spigot
Marketing Daily, - Thursday, April 2, 2009
Kia Motors America has tapped into $305 million in financing via ...
- Incentive Spending Is Setting Records
Marketing Daily, Karl Greenberg - Thursday, April 2, 2009
Jesse Toprak, head of industry analysis at Edmunds.com says it is like ...
- GMAC Resuming Car Loans To Subprime Borrowers
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 2, 2009
...
- Down: GM 45%, Toyota 36%, Ford 41%, Honda 34%
Marketing Daily, Karl Greenberg - Wednesday, April 1, 2009
Prior to reading this item please don ear-buds, go to your favori ...
- Malibu Still Has A Lot Of Convincing To Do
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 1, 2009
The latest Chevrolet Malibu has collected honor after honor -- including ...
- New GM CEO Says Quick Bankruptcy Reorganization Is Option
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 1, 2009
...
- Integrated Campaign Backs Ford's 'Advantage'
Marketing Daily, Karl Greenberg - Tuesday, March 31, 2009
The campaign includes a new spot that airs on Fox's "American Ido ...
- Detroit Left Wondering About Marketing Under Obama Plan
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 31, 2009
Labor costs and union concessions are the most pressing financial issues ...
- Parts Dealer Sues Ford Over Trademark Slogan
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 31, 2009
Frank's Auto Supply, of Uniontown, Pa., says it has been using t ...
- Volkswagen's Night At The Museum
MediaDailyNews, John Capone - Tuesday, March 31, 2009
As part of a two-month-long effort to highlight the Volkswagen CC's hi ...
- Volkswagen Expands Deal With Verizon Center
Marketing Daily, - Monday, March 30, 2009
Volkswagen of America, Inc. is expanding its position as presenting automotive spons ...
- Tesla's Model S Could Be Out in 2011 For Less Than 50 Grand
Around the Net In Brand Marketing, Thom Forbes - Friday, March 27, 2009
Tesla has unveiled its Model S salon, which is intended to prop ...
- Honda Launches Price War In Hybrid Vehicles
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 26, 2009
...