- Krispy Kreme Intros Minis With Car Sweeps
Marketing Daily, - Monday, April 27, 2009
To introduce a line of mini doughnuts, Krispy Kreme is running ...
- GM To Focus On Four 'Keeper' Brands
Marketing Daily, Karl Greenberg - Monday, April 27, 2009
"The objective is not to survive but to develop a plan ...
- Tesla And Tata Could Dominate The Future ... If They Get There au
Around the Net In Brand Marketing, Thom Forbes - Monday, April 27, 2009
Tesla and Tata, which are the opposite poles of a mobile futu ...
- Deal With The UAW Could Prevent Chrysler Bankruptcy
Around the Net In Brand Marketing, Thom Forbes - Monday, April 27, 2009
...
- General Motors To Cut 21,000 Jobs
Around the Net In Brand Marketing, Thom Forbes - Monday, April 27, 2009
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- Mini Plans Big Events For Golden Milestone
Marketing Daily, Karl Greenberg - Friday, April 24, 2009
The weekend event will have Mini Coopers, motorsports, entertainment an exhibition ...
- Ford Joins Audi Inside New Yankee Stadium
Marketing Daily, Karl Greenberg - Friday, April 24, 2009
In addition to vehicle displays at the stadium, Ford gets a varie ...
- Chrysler Bankruptcy Looms; Fiat Also Chatting With GM
Around the Net In Brand Marketing, Thom Forbes - Friday, April 24, 2009
The United Auto Workers union would end up owning a sizable sta ...
- Ford Reportedly Wants Dealer Concessions
Marketing Daily, - Thursday, April 23, 2009
The Detroit News reports that Ford wants dealers to make concessions th ...
- Subaru Backs Retail Tour
Marketing Daily, - Thursday, April 23, 2009
Subaru of America, Inc. is sponsoring the "Get Out More Tour," ...
- J.D. Power: Awful Auto Sales Stabilizing
Marketing Daily, Karl Greenberg - Thursday, April 23, 2009
The consultancy predicts sales will increase in the second half in li ...
- Report: GM Will Suspend Operations At 15 Plants For 9 Weeks
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 23, 2009
General Motors plans to essentially quit making cars and trucks in Nor ...
- Ford Seeks Dealer Concessions Worth $600 Million A Year
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 23, 2009
...
- Porsche, Piech Families Said To Sell Car Assets To Volkswagen
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 23, 2009
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- Porsche: Test Drives Work Better Than Hood Cash
Marketing Daily, - Wednesday, April 22, 2009
Porsche says eschewing discounts and offering test drives instead has worked ...
- A Shot Across The Bow In The Hybrid Wars
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 22, 2009
James R. Healey says the "hybrid war" is officially underway with Toyota ...
- Vespa Gets Frequent Flyer Miles
Marketing Daily, - Tuesday, April 21, 2009
In a first-of-its-kind pilot event, Vespa will show its scooters to 3,000-pl ...
- Top 10 Green Vehicles
Marketing Daily, - Wednesday, April 22, 2009
Kelley Blue Book has tapped 10 vehicles as the most green ...
- Chevron Touts Texaco Gas In 'Tex Message' Ads
Marketing Daily, Aaron Baar - Tuesday, April 21, 2009
The campaign will also include print, out-of-home and point-of-purchase materials. A te ...
- Kia, Microsoft To Promote Soul On Xbox
Marketing Daily, Karl Greenberg - Monday, April 20, 2009
Whether Kia succeeds in wooing younger buyers is another question. Wes Brow ...
- Vespa Enlists Singers For Calif. 'Experiment'
Marketing Daily, Karl Greenberg - Tuesday, April 21, 2009
Featuring singer/songwriter Jason Reeves, and musicians Brendan James and Amber Rubarth, t ...
- Digital Billboards Hold Driver's Attention
Research Brief, Jack Loechner - Tuesday, April 21, 2009
According to a study by the Center for Crash Causation and Hum ...
- AutoTrader.com Rolls Out Vertical Ad Network
Online Media Daily, Mark Walsh - Monday, April 20, 2009
AutoTrader.com has launched a vertical ad network dubbed AutoTrader.com Access aimed ...
- Fiat's CEO Says He Might Run Chrysler, Too
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 16, 2009
Fiat CEO Sergio Marchionne is talking tough about Chrysler's unions and sa ...
- Dealers Want To Buy Saturn Name To Distribute OEM Autos
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 16, 2009
A group of Saturn dealers says it will adapt fuel-efficient and electr ...
- Top 20 Cars, Social Media-Wise
Marketing Daily, - Thursday, April 16, 2009
1 Ford11 Jeep 2 Lincoln12 Nissan 3 GM13 Cadillac 4 Honda14 Au ...
- Ford Tops 'Social Media Index' In Q1
Online Media Daily, Karl Greenberg - Thursday, April 16, 2009
Atlanta-based social media company Vitrue says it has promulgated the first-ever ranki ...
- Autotrader.com Launches Hispanic Print, Web Product
Marketing Daily, Karl Greenberg - Tuesday, April 14, 2009
The print publication is critical because, even though the general market h ...
- Eschewing Campaign, Suzuki Flexes Media Muscle
Marketing Daily, Karl Greenberg - Tuesday, April 14, 2009
The company's mantra this year vis à vis media strategy is "flexibility ...
- Best Western Pitches Woo To NASCAR Couples
Marketing Daily, - Monday, April 13, 2009
Best Western International, which is the Official Hotel of NASCAR, has launch ...