- Look Out Peterbilt, Here Comes Nissan
Marketing Daily, - Friday, February 26, 2010
Nissan is preparing to launch its first commercial vehicle, part of ...
- Hyundai Taps Understudies For Oscar Performance
Marketing Daily, Karl Greenberg - Friday, February 26, 2010
Chris Perry, head of Hyundai's U.S. advertising and marketing communications, says t ...
- Danica Patrick Adds New Partner To Endorsement Roster
Around the Net In Brand Marketing, Thom Forbes - Friday, February 26, 2010
As she transitions from Indy racing to NASCAR, Danica Patrick has sign ...
- Auto Sales Recovering, But With A Glitch
Marketing Daily, - Thursday, February 25, 2010
J.D. Power & Associates says February new-vehicle retail sales are expected ...
- Suzuki Positions Kizashi As Affordable Sports Sedan
Marketing Daily, Karl Greenberg - Thursday, February 25, 2010
Gene Brown, VP marketing at American Suzuki, predicts the company will g ...
- Hummer Is Going, Going But Not Gone Or Forgotten
Marketing Daily, Karl Greenberg - Friday, February 26, 2010
Jeremy Anwyl, CEO of Edmunds.com, says Hummer isn't like Oldsmobile, another ...
- Initiative Expands With BMW, Drives Into Poland
MediaDailyNews, - Friday, February 26, 2010
BMW has named Interpublic's Initiative unit to handle media planning and buyi ...
- You Say Toyota, He Says Toyoda
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 25, 2010
Akio Toyoda tells Congress that his name is on every car. B ...
- Toyoda's Long Apology On Recalls Does Not Mollify Congress
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 25, 2010
...
- GM To Let Hummer Die As China Deal Falls Through
Marketing Daily, Karl Greenberg - Wednesday, February 24, 2010
Hummer was set to be sold off to Sichuan Tengzhong Heavy Industri ...
- Toyota Does Little To Dispel Doubts, Some Experts Say
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 24, 2010
Today, Toyota CEO Akio Toyoda, grandson of Toyota's founder, faces the oft ...
- GM Gives Ex-Morgan Stanley Guru A Perch
Marketing Daily, - Tuesday, February 23, 2010
A former Wall Street investment firm auto biz analyst-turned-GM executive is n ...
- BMW Marketing VP Discusses 'Joy' Strategy
Marketing Daily, Karl Greenberg - Tuesday, February 23, 2010
"We are investing much more with our online activities. For 2010, ...
- 'Consumer Reports' Gives Toyota Good Marks
Marketing Daily, Karl Greenberg - Tuesday, February 23, 2010
The magazine says the Honda Fit and the Toyota Prius topped t ...
- Toyota's Lentz To Congress: No Electronics Problems Here
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 23, 2010
Jim Lentz, Toyota's president of U.S. sales, will tell the House Ener ...
- Oreo, Ritz Drive NASCAR Sponsorship Synergies
Marketing Daily, Karlene Lukovitz - Monday, February 22, 2010
Kraft is pushing the pedal to the mat to maximize consumer a ...
- Kia Furthers Reach With Digital Print Buy
Marketing Daily, Karl Greenberg - Tuesday, February 23, 2010
Kia's buy will be across some 45 digital publications in business, men ...
- Dealers Like The Sales Message In Upcoming Chrysler Ads
Around the Net In Brand Marketing, Thom Forbes - Monday, February 22, 2010
Bradford Wernle reports that Chrysler Group's new dealer council likes the a ...
- Correction: Mercedes Isn't Critical Mass' Auto Client
Online Media Daily, - Friday, February 19, 2010
- Media-Shy Toyoda Prepping For Congressional Appearance
Around the Net In Brand Marketing, Thom Forbes - Friday, February 19, 2010
Media-shy Toyota president Akio Toyoda, who will testify before a Congressional pan ...
- Iacocca Makes A Pitch For Auto History
Around the Net In Brand Marketing, Thom Forbes - Friday, February 19, 2010
...
- Sears Plans To Franchise Auto Centers
Around the Net In Brand Marketing, Thom Forbes - Friday, February 19, 2010
...
- Allstate To Give Away Custom Motorcycle
Marketing Daily, - Thursday, February 18, 2010
Participants can register through Feb. 28 to win the bike at AllstateGarage.co ...
- AutoTrader.com Pitches Dealers
Marketing Daily, - Thursday, February 18, 2010
AutoTrader.com is launching a trade media campaign aimed at highlighting to t ...
- ABC: Hyundai Coalesces Its Marketing Plan
Marketing Daily, Karl Greenberg - Friday, February 19, 2010
In terms of rational barriers to purchase, Hyundai is putting its warran ...
- Mag Bag: Source Interlink Steers 'Motor Trend Classic'
MediaDailyNews, Erik Sass - Thursday, February 18, 2010
After a three-year hiatus, Source Interlink Cos. is re-launching Motor Trend Classi ...
- Toyota May Recall Corolla Over Steering; U.S. Plans Probe
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 18, 2010
...
- Toyota Shores Up Quality Control -- In Time?
Marketing Daily, Karl Greenberg - Wednesday, February 17, 2010
"One might have guessed Toyota owners would switch their allegiance to oth ...
- BMW Joyfully Launches Awareness Campaign
Marketing Daily, Karl Greenberg - Wednesday, February 17, 2010
BMW of North America has launched a new global ad push th ...
- Sinclair: Overall Revs Dip In 4Q, Auto Up Now
MediaDailyNews, Wayne Friedman - Wednesday, February 17, 2010
Sinclair Broadcast Group posted much better advertising revenue results than anticipated f ...