- Hyundai Keeps It Pedal To The Metal
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 5, 2010
Tom Walsh says we should remember how Wal-Mart blew by Kmart ...
- Allstate, Jonas Bros. To Teens: 'X The TXT'
Marketing Daily, Tanya Gazdik - Wednesday, August 4, 2010
During the game, fans can join the Jonas Brothers in pledging n ...
- Toyota Reputation Ascending From Abyss
Marketing Daily, Karl Greenberg - Wednesday, August 4, 2010
Ted Marzilli, managing director of the YouGov global BrandIndex unit, says Toyo ...
- Study: Race On Sunday, Sell On Monday
Marketing Daily, Karl Greenberg - Wednesday, August 4, 2010
A new study from Rochester, Mich.-based Foresight Research, "2010: Automotive Marketing Retu ...
- Shell Talks Nitrogen With Auto Buff Books
Marketing Daily, Karl Greenberg - Tuesday, August 3, 2010
The deal includes a proviso that all vehicle testing and evaluations ...
- General Motors Posts Strong July
Marketing Daily, - Tuesday, August 3, 2010
Chevrolet, Buick, GMC and Cadillac increased sales by 25% combined to 199,4 ...
- Should BP Resurrect Its Amoco Brand?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 3, 2010
A growing number of BP station owners would like to bring ba ...
- Would-Be Chevy Volt Buyers May Pay Premium; GM Objects
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 3, 2010
...
- Edmunds: Strong Month, But Won't Save The Year
Marketing Daily, Karl Greenberg - Monday, August 2, 2010
Finally, the summer auto sales jolt may show up in July, wi ...
- Kia Contest Is Casting Call For 'Lifecasters'
Marketing Daily, Karl Greenberg - Monday, August 2, 2010
Yes, it's an unstable ride since it relies on the ephemeral "anythi ...
- Chinese Firm Purchases Volvo For $1.8 Billion
Marketing Daily, - Monday, August 2, 2010
Ford says it will continue -- for the time being -- ...
- Marketing Electric Cars Is All About Easing Range Anxiety
Around the Net In Brand Marketing, Thom Forbes - Monday, August 2, 2010
...
- Suzuki Program Rewards Social Media Visits
Marketing Daily, Karl Greenberg - Friday, July 30, 2010
"We are trying to tie everything together," says Glenn McClanan, account direct ...
- Subaru Teases WRX With 'Get More G's'
Marketing Daily, Karl Greenberg - Friday, July 30, 2010
"We wanted to get people engaged emotionally with the car before ...
- Volkswagen Posts Stronger Sales
Marketing Daily, - Friday, July 30, 2010
The Volkswagen Group reports that it "significantly increased" its profitability in t ...
- GM: Chevrolet Getting Mileage From Crossovers
Marketing Daily, - Friday, July 30, 2010
The automaker says Chevrolet sold over 120,000 Equinox and Traverse models duri ...
- Chevrolet Launches App For Sales Staff
Marketing Daily, - Friday, July 30, 2010
The General Motors division says it plans a nationwide rollout to Chevrol ...
- President Will Start Promoting Auto Bailout In Speech Today
Around the Net In Brand Marketing, Thom Forbes - Friday, July 30, 2010
President Obama this morning will deliver the "opening salvo" of a publ ...
- Buick Aggregates Feedback On Its Regal
Marketing Daily, Karl Greenberg - Friday, July 30, 2010
The Moment of Truth site sits atop a platform that scours t ...
- Ford Rallies For Fiesta At X-Games
Marketing Daily, Karl Greenberg - Thursday, July 29, 2010
The company is using a 24/7 strategy for Fiesta with a marketi ...
- Power: 3rd Party Auto Sites Are Tops for Shoppers
Marketing Daily, - Thursday, July 29, 2010
Silver lining for automakers? In the month of purchase visits to manufactur ...
- Volvo Gets Down And Naughty In Trendy European Cities
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 29, 2010
If Disney can produce risqué movies, why can't Volvo do "naughty" event ...
- Limbaugh Rips GM, Chevy Volt On Range And Price
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 29, 2010
...
- Saab Woos Its Formerly Loyal Customers
Marketing Daily, Karl Greenberg - Wednesday, July 28, 2010
"We have put together an extensive loyalty communications package, including a loyal ...
- 'DriverVille' To Help Launch '11 Mazda 2
Marketing Daily, Karl Greenberg - Wednesday, July 28, 2010
It will support the Facebook game with ads. It's just one pie ...
- Jeep Rolls With CPE Pricing Method For Video Ads
Online Media Daily, Laurie Sullivan - Wednesday, July 28, 2010
ScanScout has created a cost-per-engagement (CPE) method for measuring standard pre-roll vid ...
- At $41,000, Chevrolet Volt Will Be A Jolt To Bank Accounts
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 28, 2010
The Chevrolet Volt's base sticker price will be $41,000 -- before ...
- Michelin Effort Spotlights Product Longevity
Marketing Daily, Karl Greenberg - Tuesday, July 27, 2010
The latest element of the campaign, "The Right Tire Changes Everything," borro ...
- Affordability, Social Values Drive Hybrid Car Sales
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 27, 2010
Greg Gardner reports on a study that finds that people who b ...
- Lay's Enlists Local Farmers For Mobile Tour
Marketing Daily, Tanya Gazdik - Monday, July 26, 2010
"This is a natural extension of that campaign," Lay's Linda Bethea tel ...