- Nissan's Joel Ewanick Puts It All On Leaf
Marketing Daily, Karl Greenberg - Tuesday, April 13, 2010
"It's a bold decision to step up to electric vehicles coming o ...
- Ford Program Turns Sow's Ears Into Silk Purse
Marketing Daily, Karl Greenberg - Tuesday, April 13, 2010
The "Your Ideas" site, a pilot program, is meant to be ...
- Electric Vehicles Gain Real-World Traction
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 13, 2010
Testing on early models of the Chevrolet Volt -- an extended-range electr ...
- Toyota Reaches Back To Pitch Avalon Sedan
Marketing Daily, Karl Greenberg - Monday, April 12, 2010
The effort uses fonts, voices, styles and sets reminiscent of the ti ...
- Ford Drives Fiesta To BET Awards
Marketing Daily, Karl Greenberg - Monday, April 12, 2010
The efforts include new advertising for the car starring someone to ...
- Ford's Truck Guy Focuses On Market Share
Marketing Daily, Karl Greenberg - Friday, April 9, 2010
Doug Scott, Ford's truck group marketing manager, says recent improvement in sal ...
- Toyota Gets Confrontational In Its PR Startegy
Around the Net In Brand Marketing, Thom Forbes - Friday, April 9, 2010
Toyota has toughed its approach to critics in recent weeks, including t ...
- Toyota Gets SMART On Malfunction Woes
Marketing Daily, - Thursday, April 8, 2010
The company says the "Swift Market Analysis Response Team" will attempt ...
- Ford Intros Integrated Push For F-Series
Marketing Daily, Karl Greenberg - Thursday, April 8, 2010
A new series, which still features Mike Rowe, star of cable sh ...
- Mazda And Chase Extend Financing Deal
Marketing Daily, - Wednesday, April 7, 2010
Chase will be the exclusive U.S. auto finance provider for Mazda, operati ...
- National Car Rental Seeks To Elevate Brand
Marketing Daily, Tanya Gazdik - Wednesday, April 7, 2010
"Under new ownership for nearly three years now, the National brand ...
- Jeff Koons Previews His BMW 'Art Car' Design
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 7, 2010
It's the 17th in BMW's "Art Car" series. Cliff Kuang writes th ...
- Beleaguered GM Wrestles With Ad Placements
MediaDailyNews, David Goetzl - Wednesday, April 7, 2010
Sure, cost-cutting played a role in General Motors pulling advertising from t ...
- Five Auto Marketing Chiefs Field Questions On Strategy, Future
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 6, 2010
Jennifer Rooney and Michael Bush took the occasion of the New Yo ...
- It's a Wrap! Ford Offers Custom Vinyl Graphics
Marketing Daily, - Monday, April 5, 2010
The program, at FordTransitConnectGraphics.com lets owners create graphic vehicle wrap from ...
- Mercedes Takes A Class In Social Media
Marketing Daily, Karl Greenberg - Monday, April 5, 2010
"These kids are saying 'we are a generation of digital natives, ...
- Clear Signal: More Carmakers Offer HD Radio
MediaDailyNews, Erik Sass - Monday, April 5, 2010
The automobile is the newest arena for competition between digital audio conte ...
- Cadillac Dealers To Take Ritz-Carlton's Customer Service Lessons
Around the Net In Brand Marketing, Thom Forbes - Friday, April 2, 2010
Cadillac dealers will learn how to better treat their customers from t ...
- Discounts Drive March Auto Sales Rise; Toyota Surges
Around the Net In Brand Marketing, Thom Forbes - Friday, April 2, 2010
...
- Electric Car Company Says Think, NY
Marketing Daily, - Thursday, April 1, 2010
Electric car company Think plans to begin selling the Think City, ...
- Chevy Camaro Gets Top Design Award
Marketing Daily, - Thursday, April 1, 2010
Chevrolet's Camaro snagged the 2010 World Car Design of the Year awar ...
- Dodge Chief: We'll Play To Our Strength
Marketing Daily, Karl Greenberg - Thursday, April 1, 2010
"Most of cars out there have become commodities and there's a hu ...
- Hyundai 'Movin' On Up' With Equus Intro
Marketing Daily, Karl Greenberg - Thursday, April 1, 2010
Hyundai's investment in Equus is about more than sales of Equus. "T ...
- Ford Gives Lincoln A Hybrid
Marketing Daily, - Wednesday, March 31, 2010
The company says the car, which goes on sale this fall, wi ...
- Kia Extends NBA Sponsorship With MVP Promo
Marketing Daily, - Wednesday, March 31, 2010
A dedicated Web page on NBA.com lets fans submit their votes f ...
- Placement Supports New Mercedes Vehicles
Marketing Daily, Karl Greenberg - Wednesday, March 31, 2010
The company is also sponsoring -- and has several products in ...
- Contestants Challenged To Redesign Scion
Marketing Daily, Tanya Gazdik - Wednesday, March 31, 2010
The primary objective of the campaign is to connect with the trendsettin ...
- Jeep Marches To Different Drummer's Tune
Marketing Daily, Karl Greenberg - Wednesday, March 31, 2010
As Chrysler sails into 2010 under the wing of Fiat and o ...
- Ford: America's Most Surprising Consumer Electronics Company
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 31, 2010
...
- Microsoft, Google Vie To Manage Your Energy
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, March 31, 2010
Challenging Google in, of all areas, energy management, Microsoft has struck ...