• Ad Age, Tuesday, April 6, 2010 10:39 AM

Jennifer Rooney and Michael Bush took the occasion of the New York International Auto Show last week to round up top marketers at some of the leading global brands to ask them about their global-marketing strategies.

The participants are Jim Farley, group vp-global marketing and Canada, Mexico and South America operations, Ford Motor Co.; Scott Keogh, CMO, Audi of America; Chris Perry, director-marketing and acting head of marketing, Hyundai Motor America; John Maloney, vp-marketing and product planning, Volvo Cars of North America; and Jack Pitney, vp-marketing, BMW of North America.

The questions posed are: "What is your coming-out-of-recession strategy?"; "How is your global marketing strategy evolving?" and "What new opportunities and contexts exist for auto marketing?"

Says Hyundai's Perry: "We need to get more involved in social media because it allows us to talk to consumers more about our brands and less about our products."

Read the whole story at Ad Age »