- Toyota Risks Hurting Brand With Aggressive Incentives
Around the Net In Brand Marketing, Thom Forbes - Monday, March 22, 2010
Traffic and sales are way up at Toyota dealerships, thanks to aggressi ...
- Ewanick To VP, Marketing Nissan
MediaDailyNews, - Friday, March 19, 2010
Joel Ewanick, a high-profile marketer at Hyundai, is moving to Nissan Nor ...
- Joel Ewanick Exits Hyundai; Will Steer Nissan Marketing
Around the Net In Brand Marketing, Thom Forbes - Friday, March 19, 2010
Joel Ewanick, the vp of marketing for Hyundai Motor America who w ...
- Cubs Want Huge Toyota Sign At Wrigley
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 18, 2010
...
- Who Goes To Monster Truck Shows?
Marketing Daily, - Wednesday, March 17, 2010
Top 10 DMAs in which reside adults who attended monster truck even ...
- Sayonara, So Long, Goodbye!
Marketing Daily, Vanessa Horwell - Wednesday, March 17, 2010
Toyota can bring in the best PR teams, they can bring ...
- Crown Vic, Ford's Ubiquitous Police Car, Gets Pulled Over
Around the Net In Brand Marketing, Thom Forbes - Monday, March 15, 2010
...
- 2010: The Year of the Robot?
Creative Media Blog, Amy Corr - Monday, March 15, 2010
If 2010 is the year of the tiger, Sundance should be kno ...
- Who Goes To Monster Truck Shows?
Marketing Daily, - Friday, March 12, 2010
Top 10 DMAs in which reside adults who attended monster truck even ...
- Toyota: Fall From Grace Or Bump In Road?
Marketing Daily, Julie Lundy Purser, Aneysha Pearce - Monday, March 15, 2010
Re-focusing efforts on building cars that consumers can trust will allow Toyo ...
- N.Y. Auto Show To Include NADA Forum
Marketing Daily, Karl Greenberg - Friday, March 12, 2010
"When we began thinking about this last summer, especially after all t ...
- Toyota Hopes To Recovers Lost Share By End Of Year
Around the Net In Brand Marketing, Thom Forbes - Friday, March 12, 2010
Toyota wants to regain most of the market share it has lo ...
- Tip-Off: Infiniti Piles On Basketball Alliances
Marketing Daily, Karl Greenberg - Thursday, March 11, 2010
"This year, the fact that we are adding college basketball, NCAA, Mar ...
- Youth Curious About Mustang, Xbox, Coke
Marketing Daily, Karl Greenberg - Thursday, March 11, 2010
Marketing firm Frost & Sullivan analyzed queries made to ChaCha in t ...
- Quirky Subaru Continues To Earn Customer Loyalty
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 11, 2010
Part of Subaru's success in recent years can be attributed to havi ...
- Chrysler Group Names Fiat N.A. Brand Leader
Marketing Daily, - Wednesday, March 10, 2010
Soave will lead the reintroduction of the Fiat Brand in North Americ ...
- General Motors To Open The 'Un-Dealership'
Marketing Daily, Karl Greenberg - Wednesday, March 10, 2010
One of the programs leverages GM's presence at some 30 auto sho ...
- Audi Plans Big Push To Propel New Sales
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 10, 2010
...
- Chrysler Backs Miami Fashion Event
Marketing Daily, - Tuesday, March 9, 2010
Chrysler is official sponsor of "Fashion Miami" in Miami Beach March ...
- Chevy To Test Social Media Waters At SXSW
Marketing Daily, Karl Greenberg - Tuesday, March 9, 2010
"The philosophy is to help attendees have a better experience, whether throu ...
- Maritz: 'Cash For Clunkers' Worked Just Fine
Marketing Daily, Karl Greenberg - Tuesday, March 9, 2010
The research firm says the data suggests such programs could work aga ...
- GM May Let Dealers Back Into The Fold
Marketing Daily, - Monday, March 8, 2010
General Motors has said that after reviewing some 1,100 requests filed ...
- Lexus Marketing VP Discusses Google TV Buy
Marketing Daily, Karl Greenberg - Monday, March 8, 2010
Besides running in rotation on prime time with a heavy buy ...
- Lynch Steers Auto Push For Pandora
MediaDailyNews, Erik Sass - Monday, March 8, 2010
In another sign of intensifying competition between various forms of digital audi ...
- GM Seeks To Reinstate 661 Rejected Dealer
Around the Net In Brand Marketing, Thom Forbes - Monday, March 8, 2010
...
- Florida And Mazda Team Up
Marketing Daily, - Friday, March 5, 2010
Mazda and "Visit Florida," the state's official tourism marketing corporation, are extendi ...
- Lexus Touts Hybrids in New Ad Campaign
Marketing Daily, Karl Greenberg - Friday, March 5, 2010
The ad will run during prime time on network television and cabl ...
- Mercedes To Intro Hybrid During Oscars
Marketing Daily, Karl Greenberg - Friday, March 5, 2010
"We wanted a significant platform for our sustainability story, but it's n ...
- Toyota Incentive Push Boosts Intent
Marketing Daily, - Thursday, March 4, 2010
Edmunds.com, the auto shopping website and consultancy, says Toyota's announcement generated near ...
- GM To Intro Vehicles To People Who Make Them
Marketing Daily, Karl Greenberg - Thursday, March 4, 2010
General Motors figures the best way to convert assembly-line employees into advocat ...