- The Yugo: The Rise And Fall Of The Worst Car In History
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 4, 2010
- GM: Lutz Is Cleared For Take-Off May 1
Marketing Daily, - Wednesday, March 3, 2010
General Motors says Bob Lutz, Vice Chairman, maximum car-guy and former Mari ...
- Volvo Effort Seeks Higher Perch For S60 Sedan
Marketing Daily, Karl Greenberg - Wednesday, March 3, 2010
John Maloney, VP marketing communications for Volvo, tells Marketing Daily the compa ...
- Ford Has Stunning Month Behind Strong Vehicle Lineup
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 3, 2010
Columnist Mark Phelan writes that Ford's stunning 43.4% sales increase last mon ...
- Toyota Taps Twitter To Restore Image
Around the Net In Online Marketing, - Wednesday, March 3, 2010
With the help of John Battelle's premium ad network Federated Media, Toyo ...
- Nissan Drives 'Parenthood' Premiere
Marketing Daily, - Wednesday, March 3, 2010
Continuing its TV partnership with NBC, Nissan has struck a deal ...
- Ford Fiesta Movement Shifts Into High Gear
Marketing Daily, Karl Greenberg - Tuesday, March 2, 2010
Ford's Connie Fontaine says the new recruits are local-market creative types. "The ...
- Nissan Drives 'Parenthood' Premiere
MediaDailyNews, Wayne Friedman - Tuesday, March 2, 2010
Continuing its TV partnership with NBC, Nissan has struck a deal ...
- Reuss Will Oversee GM's Sales As It's Re-Split From Marketing
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 2, 2010
Susan Docherty, currently vp of both the sales and marketing functions ...
- Louis Vuitton Suing Hyundai Over Trademark Infringement
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 2, 2010
Louis Vuitton filed suit against Hyundai in Manhattan federal court yesterday ov ...
- Toyota Announcing Zero-Percent Financing, Free Maintenance
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 2, 2010
Toyota will announce that it is offering zero-percent financing for 60 mont ...
- Tesla And TAG Heuer Launch Promotion
Marketing Daily, - Monday, March 1, 2010
Swiss watch maker TAG Heuer and electric carmaker Tesla Motors are cross-promoti ...
- Madness: Infiniti Partners With NCAA Basketball
Marketing Daily, Karl Greenberg - Monday, March 1, 2010
The automaker says that, as part of the program, it will crea ...
- Shell's Pennzoil Intros Integrated Marketing Push
Marketing Daily, Karl Greenberg - Monday, March 1, 2010
Debbie Van Schalkwyk, Pennzoil's global brand manager, tells Marketing Daily that t ...
- General Motors May Not Release Some Early Volts After All
Around the Net In Brand Marketing, Thom Forbes - Monday, March 1, 2010
General Motors chairman/CEO Ed Whitacre wants to sell a limited number ...
- Look Out Peterbilt, Here Comes Nissan
Marketing Daily, - Friday, February 26, 2010
Nissan is preparing to launch its first commercial vehicle, part of ...
- Hyundai Taps Understudies For Oscar Performance
Marketing Daily, Karl Greenberg - Friday, February 26, 2010
Chris Perry, head of Hyundai's U.S. advertising and marketing communications, says t ...
- Danica Patrick Adds New Partner To Endorsement Roster
Around the Net In Brand Marketing, Thom Forbes - Friday, February 26, 2010
As she transitions from Indy racing to NASCAR, Danica Patrick has sign ...
- Auto Sales Recovering, But With A Glitch
Marketing Daily, - Thursday, February 25, 2010
J.D. Power & Associates says February new-vehicle retail sales are expected ...
- Suzuki Positions Kizashi As Affordable Sports Sedan
Marketing Daily, Karl Greenberg - Thursday, February 25, 2010
Gene Brown, VP marketing at American Suzuki, predicts the company will g ...
- Hummer Is Going, Going But Not Gone Or Forgotten
Marketing Daily, Karl Greenberg - Friday, February 26, 2010
Jeremy Anwyl, CEO of Edmunds.com, says Hummer isn't like Oldsmobile, another ...
- Initiative Expands With BMW, Drives Into Poland
MediaDailyNews, - Friday, February 26, 2010
BMW has named Interpublic's Initiative unit to handle media planning and buyi ...
- You Say Toyota, He Says Toyoda
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 25, 2010
Akio Toyoda tells Congress that his name is on every car. B ...
- Toyoda's Long Apology On Recalls Does Not Mollify Congress
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 25, 2010
...
- GM To Let Hummer Die As China Deal Falls Through
Marketing Daily, Karl Greenberg - Wednesday, February 24, 2010
Hummer was set to be sold off to Sichuan Tengzhong Heavy Industri ...
- Toyota Does Little To Dispel Doubts, Some Experts Say
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 24, 2010
Today, Toyota CEO Akio Toyoda, grandson of Toyota's founder, faces the oft ...
- GM Gives Ex-Morgan Stanley Guru A Perch
Marketing Daily, - Tuesday, February 23, 2010
A former Wall Street investment firm auto biz analyst-turned-GM executive is n ...
- BMW Marketing VP Discusses 'Joy' Strategy
Marketing Daily, Karl Greenberg - Tuesday, February 23, 2010
"We are investing much more with our online activities. For 2010, ...
- 'Consumer Reports' Gives Toyota Good Marks
Marketing Daily, Karl Greenberg - Tuesday, February 23, 2010
The magazine says the Honda Fit and the Toyota Prius topped t ...
- Toyota's Lentz To Congress: No Electronics Problems Here
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 23, 2010
Jim Lentz, Toyota's president of U.S. sales, will tell the House Ener ...