Louis Vuitton filed suit against Hyundai in Manhattan federal court yesterday over a 30-second spot Super Bowl commercial that features a fancy basketball with a logo it feels is too similar to its
own. The suit seeks unspecified damages for "unauthorized use" of Louis Vuitton's trademarked symbols, Bruce Golding reports, claiming the ball shows "a spurious replica" of
the design it uses on its handbags and other accessories.
A Hyundai spokesman says the automaker had yet to review the suit and declined comment.
Chris
Woodyard, meanwhile, reports in USA Today that Hyundai's sticker prices are getting closer to those of
competitors. "The consumer perception is that Hyundai is a value play, but in reality, it's really getting up to parity with Toyota and Honda," says AutoPacific consultant George
Peterson.
That hasn't stopped sales, however. The company announced this morning that February sales rose 23% over a year earlier, Reuters reports.
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