• Los Angeles Times, Wednesday, March 3, 2010 2:04 PM

With the help of John Battelle's premium ad network Federated Media, Toyota has launched a branded channel on TweetMeme. The effort is part of broad of effort by the Japanese automaker to repair its image in the wake of safety recalls and suffering sales.

The channel, dubbed Toyota Conversations, features news stories, videos and other related information, along with tweets from Toyota's Twitter account and its own AdTweets. According to The Los Angeles Times' Technology blog, recent additions include "5 Reasons to Buy a Toyota" and "Toyota rolls out 0% financing incentive plan." Tweetmeme channels can be programmed to pick up select news sources, and, as a result, mood of the feature content is decidedly positive.

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