- Oreo, Ritz Drive NASCAR Sponsorship Synergies
Marketing Daily, Karlene Lukovitz - Monday, February 22, 2010
Kraft is pushing the pedal to the mat to maximize consumer a ...
- Kia Furthers Reach With Digital Print Buy
Marketing Daily, Karl Greenberg - Tuesday, February 23, 2010
Kia's buy will be across some 45 digital publications in business, men ...
- Dealers Like The Sales Message In Upcoming Chrysler Ads
Around the Net In Brand Marketing, Thom Forbes - Monday, February 22, 2010
Bradford Wernle reports that Chrysler Group's new dealer council likes the a ...
- Correction: Mercedes Isn't Critical Mass' Auto Client
Online Media Daily, - Friday, February 19, 2010
- Media-Shy Toyoda Prepping For Congressional Appearance
Around the Net In Brand Marketing, Thom Forbes - Friday, February 19, 2010
Media-shy Toyota president Akio Toyoda, who will testify before a Congressional pan ...
- Iacocca Makes A Pitch For Auto History
Around the Net In Brand Marketing, Thom Forbes - Friday, February 19, 2010
...
- Sears Plans To Franchise Auto Centers
Around the Net In Brand Marketing, Thom Forbes - Friday, February 19, 2010
...
- Allstate To Give Away Custom Motorcycle
Marketing Daily, - Thursday, February 18, 2010
Participants can register through Feb. 28 to win the bike at AllstateGarage.co ...
- AutoTrader.com Pitches Dealers
Marketing Daily, - Thursday, February 18, 2010
AutoTrader.com is launching a trade media campaign aimed at highlighting to t ...
- ABC: Hyundai Coalesces Its Marketing Plan
Marketing Daily, Karl Greenberg - Friday, February 19, 2010
In terms of rational barriers to purchase, Hyundai is putting its warran ...
- Mag Bag: Source Interlink Steers 'Motor Trend Classic'
MediaDailyNews, Erik Sass - Thursday, February 18, 2010
After a three-year hiatus, Source Interlink Cos. is re-launching Motor Trend Classi ...
- Toyota May Recall Corolla Over Steering; U.S. Plans Probe
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 18, 2010
...
- Toyota Shores Up Quality Control -- In Time?
Marketing Daily, Karl Greenberg - Wednesday, February 17, 2010
"One might have guessed Toyota owners would switch their allegiance to oth ...
- BMW Joyfully Launches Awareness Campaign
Marketing Daily, Karl Greenberg - Wednesday, February 17, 2010
BMW of North America has launched a new global ad push th ...
- Sinclair: Overall Revs Dip In 4Q, Auto Up Now
MediaDailyNews, Wayne Friedman - Wednesday, February 17, 2010
Sinclair Broadcast Group posted much better advertising revenue results than anticipated f ...
- Chevy Gives Long A Goodbye And Rolls Out Family-Focused Ads
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 17, 2010
Fox NFL analyst Howie Long has been cut from the new advertisi ...
- Automakers Campaigned On President's Day
Marketing Daily, Karl Greenberg - Tuesday, February 16, 2010
Edmunds.com says last weekend's President's Day sales events targeted people who mig ...
- Kia Inks Deal With LPGA, Michelle Wie
Marketing Daily, Karl Greenberg - Tuesday, February 16, 2010
Wie, a Korean American, will be the official golf ambassador and spokespers ...
- Toyota's Carter Feels Competitors, Media Aren't Playing Nice
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 16, 2010
Toyota was restrained when its American rivals got into financial trouble la ...
- Hyundai Targets 4.5% Rise In U.S. Market Share
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 16, 2010
...
- Ford To Offer Dealers Environmental Program
Marketing Daily, - Monday, February 15, 2010
Ford is launching what it calls a voluntary sustainability initiative for Fo ...
- Cadillac Has Right Stuff Inside And Out
Marketing Daily, Karl Greenberg - Tuesday, February 16, 2010
The SRX and the CTS deliver in looks and in other departmen ...
- Audi Leverages Brand By Driving Webisodes
MediaDailyNews, David Goetzl - Monday, February 15, 2010
Audi is running a series of Webisodes during the Olympics looking ...
- BMW Puts Focus On 'Joy'; Performance Takes Back Seat
Around the Net In Brand Marketing, Thom Forbes - Monday, February 15, 2010
BMW, which has long promoted the power and performance of its ca ...
- Ford Transit Connect Takes Star Turn In Film
Marketing Daily, - Sunday, February 14, 2010
Ford's Transit Connect, a commercial van that Ford is marketing to small-busine ...
- Audi Launches Winter Olympic Ads
Marketing Daily, Karl Greenberg - Friday, February 12, 2010
After throwing a Hail Mary in the Super Bowl, Audi is goi ...
- Drive Thru: Car Dealers To Boost Internet Budgets
MediaDailyNews, David Goetzl - Friday, February 12, 2010
Some 96% of auto dealers surveyed say the Internet will consume mo ...
- Looking Good Is Important, GM Will Impress Upon Dealers
Around the Net In Brand Marketing, Thom Forbes - Friday, February 12, 2010
General Motors last fall asked its dealers to spruce up their stor ...
- Chrysler To Beef Up Social Media
Marketing Daily, - Thursday, February 11, 2010
The company says Arlington, Va.-based firm will develop social media campaigns ...
- Suzuki Goes All Social After Chicago Unveil
Marketing Daily, Karl Greenberg - Thursday, February 11, 2010
Gene Brown, VP marketing, says Suzuki's decision to get more involved ...