Chrysler To Beef Up Social Media

  • February 11, 2010
Chrysler Group plans to beef up social media efforts around its four brands. The company has brought on New Media Strategies to handle social media efforts for Chrysler, Dodge, Jeep and Ram Truck.

The company says Arlington, Va.-based NMS will develop social media campaigns as part of the brands' advertising and marketing programs.--Karl Greenberg

1 comment about "Chrysler To Beef Up Social Media ".
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  1. Paul Roberts from Roberts & Co, February 12, 2010 at 1:13 p.m.

    Chrysler should look at the most powerful social medium imaginble: Internet Radio. Hosting a show on their product and the lifestyle surrounding it (sort of like a "radio magazine") would "tune people into" their product in a mulitude of ways.

    I recommend a serioius station like Sirius/XM or even a small community station (as as test) like the new www.OCTalkRadio.net.

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