• by David Goetzl , February 15, 2010

Audi is running a series of Webisodes during the Olympics looking to continue leveraging its sponsorship of the U.S. Ski Team. The social media-oriented push involves distributing the shorts via Facebook and Justin.tv.

The daily 15-minute pieces promise a behind-the-scenes take on the team as it pursues medals with stars such as Bode Miller and Lindsey Vonn. (Vonn could be a maybe, since she's injured).

Last month, Audi ran a branded entertainment documentary on NBC about the ski team's push toward the Games, which drew a modest 585,000 18-to-49 year-olds and 1.2 million total viewers.

The Webisodes, hosted by two injured U.S. skiers, will stream at 9:30 p.m. ET daily -- through Feb. 27 -- on Facebook, Justin.tv and a U.S. Ski Team site. Even with Audi's relationship with Olympics broadcaster NBC, the content apparently won't be on the popular NBCOlympics.com.

Viewers can submit questions for the hosts via a Twitter site, Facebook and YouTube.

Audi has been involved with the American team since 2007. Other marketers attached to it include Prudential, Visa and Delta.