- Buick Launches Telematics Program
Marketing Daily, Karl Greenberg - Tuesday, April 19, 2011
Tony DiSalle, VP marketing at Buick, said the company's new campaign ...
- OnStar: Awareness, Seamless Ops Are Critical
Marketing Daily, Karl Greenberg - Tuesday, April 19, 2011
Linda Marshall is new to the automotive business, but not to t ...
- NPD: Gasoline Up, Driving Down
Marketing Daily, - Tuesday, April 19, 2011
Americans are driving less because gasoline prices are rising. Houston-based The N ...
- Inflation Hits Automakers As Raw Material Prices Make GM Raise Prices
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 19, 2011
General Motors will raise prices on most vehicles starting next month ...
- BMW To Launch New Stores, Vehicles And Even Apps
Marketing Daily, Karl Greenberg - Monday, April 18, 2011
BMW has big plans for New York. The company, which a coup ...
- '12 Beetle Not Niche As VW Aims For Global Appeal
Marketing Daily, Karl Greenberg - Monday, April 18, 2011
VW's global head of marketing, Luca de Meo, said that the n ...
- Lexus Launches Artist Documentary Series
Marketing Daily, - Monday, April 18, 2011
On Monday, Lexus debuted "Fresh Perspectives," its' joint venture with MSN. T ...
- Auto Sales In Emerging Markets Pass Mature Markets
Marketing Daily, - Monday, April 18, 2011
China is leading the charge of emerging markets' share of global light-vehic ...
- Meineke Gets Behind Texas College Football
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 18, 2011
Meineke Car Care has inked a three-year deal to sponsor the Tex ...
- Chrysler Seeks Investors
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 18, 2011
Chrysler Group LLC has tapped four banks to lead its effort ...
- Dodge Plans To Revive Its Corvette Fighter, Viper
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 18, 2011
Chrysler's Corvette fighter, the Dodge Viper, was supposed to go away. ...
- Ford His Big Plans In China
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 15, 2011
Ford plans to roll out 15 new vehicles over the next fo ...
- TNS: Americans Moving Away From Asian Autos
Marketing Daily, Karl Greenberg - Thursday, April 14, 2011
As if things weren't tough enough for Japanese automotive brands since t ...
- Brands Take To The Web For Global Reveals
Marketing Daily, Karl Greenberg - Thursday, April 14, 2011
As automakers accelerate production of vehicles designed to be sold everywhere ...
- Yokohama Tire Running Ad With Kids-Game Theme
Marketing Daily, - Thursday, April 14, 2011
Yokohama Tire Corporation has a new TV commercial based on the kid ...
- Feds Expand Ford Probe
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 14, 2011
The government is looking into 1.5 million Ford vehicles after dozens ...
- Toyota Eyes Monopoly On 'Eco Modernists' For Prius
Marketing Daily, Karl Greenberg - Wednesday, April 13, 2011
Toyota's brand integration on Electronic Arts' free Facebook game, "Monopoly Millionaires," mig ...
- TrueCar Preps National Program To Build Awareness
Marketing Daily, Karl Greenberg - Wednesday, April 13, 2011
Online automotive site TrueCar has signed a deal with direct marketing compa ...
- Mazda Launches New Brand Campaign
Marketing Daily, - Wednesday, April 13, 2011
Mazda has a new ad push starting this week with the them ...
- Fiat Ups Investment In Chrysler
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 13, 2011
Fiat, which bought 20% share of the Auburn Hills, Mich., automaker wh ...
- Mercedes' Cars Made Of Irony?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 13, 2011
Mercedes-Benz, the favored vehicle of upper-echelon members of the Third Reich, ...
- Ford Touts Gas Sippers On Gas Station TV
Marketing Daily, Karl Greenberg - Tuesday, April 12, 2011
Ford is running an ad campaign touting its gas-efficient vehicles. But t ...
- GM To Invest $100 Million In Rochester, N.Y., Ops
Marketing Daily, - Tuesday, April 12, 2011
After a harsh winter, here's some good news for Rochester, N.Y. Wel ...
- Ford Intros Urban-Market Effort For Focus
Marketing Daily, Karl Greenberg - Monday, April 11, 2011
Shawn Lollie, Ford manager of multicultural marketing, tells Marketing Daily that t ...
- Cie Promos For Car Games Rev Up Action
Marketing Daily, Aaron Baar - Monday, April 11, 2011
If it involves cars, it may soon begin appearing in a soci ...
- General Motors Keeps Many Eyes On Japan
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 11, 2011
Industry analysts say General Motors has company staffers -- reportedly hundreds ...
- Here's The Deal: Buy A Volvo, See Sweden
Marketing Daily, Karl Greenberg - Friday, April 8, 2011
If the idea of a sm"rgås is enough to get you ...
- Dodge Product Integration Online Targets Moms
Marketing Daily, Karl Greenberg - Friday, April 8, 2011
Chrysler LLC's Dodge division, which recently launched a promotion for the g ...
- Honda, Lexus Top Edmunds.com's Retained Value
Marketing Daily, - Friday, April 8, 2011
Honda and Lexus take the top spot in Edmunds.com's inaugural Best Retain ...
- Kia Design Chief Hired To Make Vehicles Euro Aggressive Is Turning Korean
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 8, 2011
Kia hired German designer Peter Schreyer from Audi in 2006 to gi ...