- Media Spend: A Story Of Three Brands
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 8, 2011
A recent study by Morgan Stanley says people spend nearly as mu ...
- Ads For Mobil Super Feature Baseball Legends
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 8, 2011
Ex-Major League Baseball stars Tommy John, Andre Dawson and Greg Luzinski a ...
- Chrysler Incentives Not Expected To Last
Marketing Daily, Karl Greenberg - Thursday, April 7, 2011
The automaker is introducing a "Minivan Pledge," allowing those who purchase ...
- TrueCar Sees Big Gender Gap In Auto Purchases
Marketing Daily, - Thursday, April 7, 2011
A study from TrueCar.com, based on over eight million retail purchases la ...
- Microsoft, Toyota Drive Auto Network
Online Media Daily, - Thursday, April 7, 2011
Microsoft Corp and Toyota Motor Corp are working together to bring Internet-connect ...
- Toyota And Microsoft To Partner On In-Car Web Tech
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 7, 2011
Microsoft and Toyota are partnering on a long-term, in-car technology program who ...
- With Money Tight, Saab Tries To Jump-Start Production
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 7, 2011
Saab Auto said production at its Trollhattan, Sweden, plant would remain do ...
- Tit For Tat: GM Grabbed Ewanick, Hyundai Grabs Shannon
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 7, 2011
Hyundai lost its chief U.S. marketing executive Joel Ewanick to General Moto ...
- Toyota Bows To Apple Demands On Jailbreak Theme
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 7, 2011
"Jailbroken" iPhones, devices whose Apple operating systems owners hack so that th ...
- Kawasaki Kicks Into Fifth Gear For Spring
Marketing Daily, Karl Greenberg - Wednesday, April 6, 2011
Kawasaki is twisting the throttle all the way and kicking it ...
- Ford Reloads 'Swap Your Ride'
Marketing Daily, - Wednesday, April 6, 2011
Ford is bringing back "Swap Your Ride" a program that started ...
- Appropriately, Chevy Volt Wins Edison Gold
Marketing Daily, - Wednesday, April 6, 2011
The General Motors unit won an Edison Award gold medal on Tuesd ...
- 80% Use Smartphones To Car Shop
Online Media Daily, Mark Walsh - Wednesday, April 6, 2011
More than one-quarter of iPhone, iPod touch and Android users plan ...
- Auto Leasing Back Big Time
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 6, 2011
Vehicle leasing dwindled during the recession, but now it has come bac ...
- Mars Dominates Q1's Most Effective TV Ads
Marketing Daily, Karlene Lukovitz - Tuesday, April 5, 2011
Mars Inc. had four out of the 10 most effective television a ...
- Q&A: BMW Venture Firm Has An 'I' On Startups
Marketing Daily, Karl Greenberg - Tuesday, April 5, 2011
Joerg Reimann, BMW i Ventures managing director and VP of strategy a ...
- TrueCar Set To Launch Marketing Push Via Alliance
Marketing Daily, - Tuesday, April 5, 2011
Online automotive site TrueCar has partnered with direct marketing company Guthy-Renker ...
- Dodge Drives Sponsorship of 'Jen and Barb'
Online Media Daily, - Wednesday, April 6, 2011
Webby-award winning "Jen and Barb, Mom Life" says the Dodge auto bra ...
- Huffy To Make Comic-Themed Bikes
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 5, 2011
Marvel Entertainment has signed a deal with Huffy to make bikes a ...
- Honda Wants 12% U.S. Gain In April, Even With Production Down
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 5, 2011
Shortages notwithstanding, Honda Division is telling dealers to shoot for a 1 ...
- Elena Ford, Family Scion Who Is Head of Global Marketing, Arrested On DUI
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 5, 2011
The great-great-granddaughter of Henry Ford was arrested late Sunday and is accus ...
- Q&A: Volkswagen Lines Up Big Campaigns
Marketing Daily, Karl Greenberg - Monday, April 4, 2011
The automaker is revealing "The 21st Century Beetle" with a world deb ...
- Dodge Backs 'Fast And Furious' Film Touting Charger
Marketing Daily, - Monday, April 4, 2011
Chrysler LLC's Dodge brand is partnering with Universal Pictures around the studio ...
- CW, Ford Drive Net's Biggest Marketing Push
MediaDailyNews, Wayne Friedman - Monday, April 4, 2011
In creating what they call the biggest marketing effort ever for t ...
- An Electric Motorcycle Grows In Brooklyn
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 4, 2011
Brooklyn Motorized, founded in 2009 on the banks of the Gowanus Can ...
- Buick Launches Final Four Campaign
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 4, 2011
Buick has launched its new "Your kind of luxury" campaign this weeke ...
- Polk: Ford Keeps Loyalty Numbers Strong
Marketing Daily, Karl Greenberg - Friday, April 1, 2011
Market research firm Polk, which bases monthly loyalty numbers on households returni ...
- Chubb Offers Free Collector Car Insurance App
Marketing Daily, - Sunday, April 3, 2011
Research is even more important in the collectible car market because buye ...
- It May Be Curtains For Saab
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 1, 2011
Spyker Cars, a niche sports car brand based in the Netherlands, acquir ...
- Toyota Vehicle Prices To Rise 1.7% In U.S.
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 1, 2011
Toyota Motor Corp. will raise U.S. auto prices by 1.7% on averag ...