"Jailbroken" iPhones, devices whose Apple operating systems owners hack so that they can download applications beyond Apple's approved list, are a big no-no with the Cupertino, Calif., computer
company. But Toyota's Scion division saw a mirror image of the Scion individuality and customization zeitgeist in people who jailbreak their iPods, iPhones and iPads. The company wanted to promote its
2011 tC vehicle by offering a customized theme for jailbroken Apple phones.
Apple, however, got wind of it and went all tough-guy on Toyota, which has agreed to pull the theme and the
ads promoting it from the Cydia jailbreak app store. The move is meant to keep high-profile companies using official channels like iAd.
Read the whole story at Ars Technica »