- Kia Taps Hope For National PR Role
Raw, Karl Greenberg - Monday, December 19, 2011
Kia has tapped James Hope to be national manager of product publ ...
- Toyota: Tis The Season To Be Social
Marketing Daily, Karl Greenberg - Thursday, December 15, 2011
But they can also get up to $1,000 in $50 increments bas ...
- Lincoln Launches Dedicated N.Y. Ad Firm
Marketing Daily, Karl Greenberg - Thursday, December 15, 2011
Max Wolff, chief designer for the brand, speaking at a Lincoln bra ...
- Nissan Has Designs On NAIAS
Marketing Daily, Karl Greenberg - Thursday, December 15, 2011
Nissan to unveil a pair of concepts at the Detroit Auto Sho ...
- Gear Shift: WPP Creates Agency For Ford's Lincoln
MediaDailyNews, Steve McClellan - Thursday, December 15, 2011
In a bid to reinvigorate the brand, WPP is creating a n ...
- Finally, Cobo Hall Expands For NAIAS
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 15, 2011
With the North American International Auto Show (NAIAS) just around the corne ...
- Cars Ads Bearing Gifts? No, Thanks
Marketing Daily, Karl Greenberg - Wednesday, December 14, 2011
Ad tracking firm Ace Metrix says there are more than 150 n ...
- Ford's Lincoln Model Will No Longer Be Handled By WPP's Team Detroit
Raw, Steve McClellan - Thursday, December 15, 2011
In a bid to re-invigorate the brand, WPP is creating a n ...
- Acura Brings Brand Makeover With Cars
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 14, 2011
Acura, which has struggled to gain luxury credibility, will pull the wra ...
- Your Car Will Be The Next Ad Platform
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 14, 2011
Here's the next contextual branding scenario, as described by Fast Company's Mart ...
- Affluents Shift Gears In Auto Brand Consideration
Engage:Affluent, Scott Marden - Wednesday, December 14, 2011
The automakers released their 2012 lines a few months age, and ...
- Ford Plans For Mulally's Retirement
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 13, 2011
Ford Motor Co. is not actively searching outside the company for ...
- Toyota Adding Incentives...To Tweets!
Marketing Daily, Karl Greenberg - Monday, December 12, 2011
Toyota is once again doing its year-end promotion, Shareathon. The social promoti ...
- Speed President Nickell Exits
MediaDailyNews, Fern Siegel - Monday, December 12, 2011
Hunter Nickell, president of Speed, is leaving the network at year's-end. ...
- More Chevy Volt Politics
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 12, 2011
The controversy over the Chevy Volt is being fueled by GOP operativ ...
- Booz & Co. Advises: Innovation, Not Volume
Marketing Daily, Karl Greenberg - Friday, December 9, 2011
There is a truism among motorcyclists and other people driving exposed conveyanc ...
- Ace Metrix' List Of Top Auto Ads
Marketing Daily, Karl Greenberg - Friday, December 9, 2011
The fourth quarter means launch ads for Honda and a few othe ...
- Q&A: GMC's Craig Bierley Touts Truck Tech
Marketing Daily, Karl Greenberg - Thursday, December 8, 2011
General Motors' GMC division may not have new models to boast abo ...
- Shoppers Opt For Slightly Used Luxury
Marketing Daily, Karl Greenberg - Thursday, December 8, 2011
Most auto shoppers are pragmatic when it comes to auto purchases, b ...
- Dodge Backs 'Latin Music Miami Beach Half Marathon'
Marketing Daily, Karl Greenberg - Thursday, December 8, 2011
The Dodge brand is title sponsor "Official Automotive Partner" of the inaugur ...
- Kelley Blue Book: Porsche 911 Has Best Redesign
Marketing Daily, Karl Greenberg - Thursday, December 8, 2011
Kelley Blue Book has tapped the 2012 Porsche 911 as the Be ...
- Carmakers Who Understand Diversity Markets Will Win
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 8, 2011
By 2016, the multicultural consumer segment will contribute $14 billion to t ...
- Is That Engine Knock Or Death Rattle In Trollhattan?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 7, 2011
General Motors Co. said Tuesday it will not support the latest propos ...
- Chevy Volt: Perception And Politics
Marketing Daily, Karl Greenberg - Tuesday, December 6, 2011
The car is popular with owners -- none of whom are interest ...
- German Brands Vie For Top U.S. Luxury Auto Brand
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 6, 2011
For the first time ever, two German carmakers, Mercedes-Benz and BMW, a ...
- Jaguar Says 'Welcome To Our Jungle'
Marketing Daily, Karl Greenberg - Friday, December 2, 2011
Jaguar is edging into a new advertising position in the U.S. wi ...
- Fiat Sponsors 'Wainy Days' Web Series
Marketing Daily, Karl Greenberg - Monday, December 5, 2011
Fiat today launches a web-based sponsorship of New York comic/writer David Wain ...
- Finally, A Compact Caddie To Fight The Euro
Marketing Daily, Karl Greenberg - Friday, December 2, 2011
General Motors will unveil several new production cars at the North Americ ...
- TrueCar.com Gets Into Women's Auto Racing
Marketing Daily, Karl Greenberg - Friday, December 2, 2011
Online auto marketplace TrueCar, Inc., has launched a multi-year commitment to suppo ...
- GM's Peripatetic Susan Docherty Packs Her Samsonite Again
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 2, 2011
Barely 18 months after heading to China as the new marketing chi ...