- GM Donates Trucks To Sandy Effort
Marketing Daily, Karl Greenberg - Wednesday, October 31, 2012
Chevrolet today donated 50 Silverado full-size pickup trucks and Express cargo va ...
- Lexus: Fashion, Food, Travel For 2013 LS Sedan
Marketing Daily, Karl Greenberg - Wednesday, October 31, 2012
Besides several digital elements, there is sponsorship of the GQ "Men ...
- Romney Lambasted For Accusations; Will It Matter?
Marketing Daily, Karl Greenberg - Wednesday, October 31, 2012
Robert Passikoff, president of New York-based marketing consultancy Brand Keys, says th ...
- Google's Siri-Like Voice Search Takes On Apple Devices
Online Media Daily, Laurie Sullivan - Wednesday, October 31, 2012
Google released a revised search app for iOS that adds a Siri-li ...
- Chrysler CEO: Romney Ads Misleading
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 31, 2012
Mitt Romney, in ads and statements, has said Chrysler is outsourcing Je ...
- Ford Focus Gets Big Placement In New 'Need for Speed'
Marketing Daily, Karl Greenberg - Tuesday, October 30, 2012
"Having our vehicles in games gives consumers the first chance to dri ...
- Obama Calls Romney Ad A Lie
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 30, 2012
The Obama campaign on Monday unveiled a new TV spot calling Mi ...
- Scion Looks To Motivate Creative Entrepreneurs
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
Toyota's Scion division is extending its "What Moves You" campaign with ...
- Lexus Ties Up Luxury Auto Deal With MSG
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
Lexus is the second automaker to launch a partnership with The Madis ...
- Lexus LS: Locales, Lifestyle, Looks, Lickety-Split Performance
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
The new campaign for the 2013 Lexus touts performance, exotic locales a ...
- Toyota Once Again Global Sales Leader
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 29, 2012
Toyota has once again taken the lead over General Motors as top-selli ...
- A Car Designed For Women?
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 29, 2012
Yes, it's pink. The auto industry has traditionally been male-dominated, but Hon ...
- NADA To Automakers: Stop Unfair Business Practices
Marketing Daily, Karl Greenberg - Friday, October 26, 2012
The latest Camp David issue is two-tier pricing and mandatory facility upgrade ...
- Automakers Battle For Green
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 26, 2012
The organizers and judges of the Green Car of the Year Awar ...
- Scion To 'Motivate' Artists And Other Creatives
Marketing Daily, Karl Greenberg - Thursday, October 25, 2012
Toyota's Scion division is extending its "What Moves You" campaign with ...
- Hyundai Offers Sincere Condolences
Marketing Daily, Karl Greenberg - Thursday, October 25, 2012
Hyundai has launched a humorous campaign meant to highlight its performance ...
- Cadillac Shifts Ad Dollars To Digital
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 25, 2012
Cadillac has moved 25% of its marketing spending to digital platforms fr ...
- Honda To Roll Out Civic Redux
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 25, 2012
Honda will reveal an "emergency refresh" of its much-faulted Civic model ne ...
- Ford Makes Cars Invisible For Fusion
Marketing Daily, Karl Greenberg - Wednesday, October 24, 2012
Once upon a not-so-long-ago time, describing a vehicle as a great-looking midsi ...
- Nissan Hits NYC Streets For ING Marathon
Marketing Daily, Karl Greenberg - Wednesday, October 24, 2012
Nissan is a major sponsor of the ING New York City Maratho ...
- Time for Auto Marketers to Step On the Digital Video Gas Pedal
Video Insider, Matt Young - Thursday, October 25, 2012
As J.D. Power and Associates holds its 2012 Automotive Marketing Roundtable th ...
- Car And Truck Buyers Using Mobile For Shopping
Marketing Daily, Karl Greenberg - Tuesday, October 23, 2012
The survey-based report also says these same shoppers use third-party sites a ...
- Chevrolet Rumbles As New Silverado Rolls Toward Debut
Marketing Daily, Karl Greenberg - Monday, October 22, 2012
Trucks still, rule, so when Chevy, Ford, or Chrysler launch a full-siz ...
- NADA to Automakers: Stop Unfair Business Practices
Marketing Daily, Karl Greenberg - Tuesday, October 23, 2012
Auto dealers confront automakers on Two-tier pricing and facility upgrade programs ...
- Honda Backs Distracted Driving Research
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 23, 2012
Honda and Ohio State University have opened a $1.3-million Driving Simulation Laborato ...
- Kia Grabs Brass Ring At Madison Square Garden
Marketing Daily, Karl Greenberg - Monday, October 22, 2012
Kia is extending and expanding its deal with Madison Square Garden, where ...
- Chevrolet Rumbles As New Silverado Rolls Toward Debut
Marketing Daily, Karl Greenberg - Monday, October 22, 2012
Trucks still, rule, so when Chevy, Ford, or Chrysler launch a full-siz ...
- Honda Passes One Million Units Of Hybrid Sales Worldwide
Marketing Daily, Karl Greenberg - Monday, October 22, 2012
Honda Motor Co., Ltd. says worldwide sales of its hybrid vehicles surpass ...
- MSG, Kia Motors Drive Extended Partnership
MediaDailyNews, Fern Siegel - Monday, October 22, 2012
The Madison Square Garden Company and Kia Motors America expanded their marketi ...
- Lincoln Gets Its Own House...
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 22, 2012
Ford Motor Co. has opened a dedicated Lincoln Design Center in Dearbor ...