- ...And Loses Its Housekeeper
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 22, 2012
C.J. O'Donnell, the marketing chief charged with the rebuilding of the Linco ...
- Chevy Brings Spark (And Sonic And Cruze) To SEMA
Marketing Daily, Karl Greenberg - Friday, October 19, 2012
Jim Campbell, VP of Chevrolet performance vehicles and motorsports, says small ca ...
- GM To Unveil C7 Corvette At Detroit Auto Show
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 19, 2012
With spy shots of "America's Sports Car" around the web, and technic ...
- Planters NUT-rition Peanut Butter In Zipcar Promo
Marketing Daily, Karlene Lukovitz - Thursday, October 18, 2012
The Planters NUT-rition Peanut Butter line, launched in July, has teamed wi ...
- Fisker Gets Over The Hump
Marketing Daily, Karl Greenberg - Thursday, October 18, 2012
What it doesn't have is the budget for a tier 1 awarene ...
- Ford Does First-Ever Documentary For Warriors In Pink
Marketing Daily, Karl Greenberg - Thursday, October 18, 2012
The automaker is using Breast Cancer Awareness month to promote its first-ev ...
- Lincoln Hopes To Rebound, Shows New MKZ
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 18, 2012
The new Lincoln MKZ is a looker, and a reflection of h ...
- Mizrahi Makes Malibu Mod With Auto-Inspired Line
Marketing Daily, Karl Greenberg - Wednesday, October 17, 2012
Fashion designer Isaac Mizrahi is now putting a special collection on sa ...
- SEMA: The Biggest Show You Don't Know
Marketing Daily, Karl Greenberg - Wednesday, October 17, 2012
If you love cars, and can only go to one auto sh ...
- Ram Truck Sponsors Jack Link's Major League Fishing
Marketing Daily, Karl Greenberg - Wednesday, October 17, 2012
The Ram Truck brand has signed to sponsor Jack Link's Major Leag ...
- NADA Taps Westcott As Chairman
Marketing Daily, Karl Greenberg - Wednesday, October 17, 2012
The National Automobile Dealers Association has elected David W. Westcott as chairm ...
- Third-Generation Beetle: More Than Meets The Eye
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 17, 2012
What does the third-generation Beetle launched last year represent? Paul Eisenstein writ ...
- Hyundai Turns To Ethernet With Broadcom Deal
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 17, 2012
Hyundai Motor and Broadcom are building Ethernet networks into vehicles. Using ...
- NASCAR Extends Deal With Fox
Marketing Daily, Karl Greenberg - Tuesday, October 16, 2012
NASCAR and FOX Sports Media Group (FSMG) have extended their relationship wi ...
- Toyota Taps Allison+Partners For Regional Comms
Marketing Daily, Karl Greenberg - Tuesday, October 16, 2012
Toyota Motor Sales, U.S.A., Inc. has selected San Francisco-based Allison+Partners to mana ...
- Zynga Launches Mobile Campaign With Honda
Online Media Daily, Fern Siegel - Tuesday, October 16, 2012
Zynga, a provider of social game services, kicked off its first reward-bas ...
- Tata Bringing World's Cheapest Car To U.S.
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 16, 2012
I knew I was waiting for a reason. The world's most inexpensi ...
- Industry Will Keep Rolling If Road Stays Smooth
Marketing Daily, Karl Greenberg - Monday, October 15, 2012
Beth Ann Bovino, deputy chief economist and senior director at ratings servi ...
- Nissan Launches Pathfinder Effort, Preps Sentra Push
Marketing Daily, Karl Greenberg - Monday, October 15, 2012
A 60-second ad, "Follow Me," has a family in the vehicle o ...
- Can Mobile Change The Face Of Car Shopping?
MoBlog, Steve Smith - Tuesday, October 16, 2012
A high percentage of people expecting to buy a car in t ...
- Zynga Teams with Honda On Mobile Promo
Raw, Mark Walsh - Tuesday, October 16, 2012
Beleaguered social games maker Zynga has struggled to monetize the shift ...
- Ford C-Max Energi Gets 108 MPG. Anyone Care?
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 15, 2012
Ford has been shooting salvos at Toyota with direct comparisons of vehicl ...
- Big Year Ahead For Golden Bowtie
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 15, 2012
Chevrolet will introduce 13 all-new or significantly updated models during 2013 ...
- Ford Uses Social To Rewrite Launch Rules
Marketing Daily, Sarah Mahoney - Saturday, October 13, 2012
"We test it, and if it works, we scale it right awa ...
- Chevrolet Throws Sparks At Comic Con
Marketing Daily, Karl Greenberg - Friday, October 12, 2012
Where better to reach the above-mentioned eccentric 20-somethings than an event li ...
- Chrysler To Roll Out 'Buzz Packages' With Eminem
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 12, 2012
Chrysler's "Imported From Detroit" campaign debuted during the Super Bowl in 20 ...
- Supercar Brand Bugatti Goes Social
Marketing Daily, Karl Greenberg - Thursday, October 11, 2012
Bugatti recently launched a Facebook page with around 500,000 fans, plus 130,0 ...
- Usain Bolt Gets Special Nissan GT-R
Marketing Daily, Karl Greenberg - Thursday, October 11, 2012
Bolt, who appears in Nissan advertising, has signed a special deal wi ...
- Lexus Print Ad For 2013 ES Leaps To Life
Marketing Daily, Karl Greenberg - Thursday, October 11, 2012
For its new campaign for the 2013 ES sedan Lexus is employi ...
- Silvercar Changes The Rental Car Paradigm
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 11, 2012
Luke Schneider wants to avoid the "PT Cruiser Lottery" of rental c ...