Chrysler’s “Imported From Detroit” campaign debuted during the Super Bowl in 2011 with Eminem. The next phase of the campaign brings him back and references the biopic
"8 Mile." An "8 Mile" edition of the Chrysler 200 sedan will mark the movie’s 10-year anniversary, according to Olivier Francois, the automaker’s chief marketing officer. It’s also
introducing a 300 Motown sedan that will be tied to Broadway’s new show “Motown: The Musical,” Francois said in an interview. These are part of a new lineup of what Francois calls
"Buzz Packages."
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