- Silvercar Changes The Rental Car Paradigm
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 11, 2012
Luke Schneider wants to avoid the "PT Cruiser Lottery" of rental c ...
- Toyota's Loyal Base Unaffected By Recall
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 11, 2012
Toyota has the highest loyalty rate of any major automaker, according ...
- Toyota Recall: Will It Hurt Consideration?
Marketing Daily, Karl Greenberg - Wednesday, October 10, 2012
"I think at some point in time, because of the sheer number ...
- Splitting Lanes Soon: Electric Cycle With Roof
Marketing Daily - Top of the News, Thom Forbes - Thursday, October 11, 2012
A new motor vehicle is on the way for consumers envious ...
- The Whole Story - Reaching Active Auto Shoppers
MediaDailyNews, Mike Bloxham - Thursday, October 11, 2012
While TV and radio deliver mass reach among active car shoppers, ...
- Allstate: Obesity Hurts Fuel Efficiency
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 10, 2012
If Allstate uses the Mayhem character for this one, he'll have ...
- TaxSlayer.com Backs Dale Earnhardt Jr. In NASCAR
Marketing Daily, Karl Greenberg - Tuesday, October 9, 2012
Evans, GA-based TaxSlayer.com has renewed its partnership with the Dale Earnhardt Jr.-own ...
- GM Moves Ferguson From Beltway To Caddie
Marketing Daily, Karl Greenberg - Tuesday, October 9, 2012
General Motors has tapped its Washington, D.C. policy guy to oversee Cadilla ...
- GM Taps Ferguson For Global Brand Chief
MediaDailyNews, Fern Siegel - Tuesday, October 9, 2012
General Motors Co has named Robert Ferguson global brand chief for Cadilla ...
- Chrysler Lining Up Another Big Super Bowl
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 9, 2012
Chrysler's 2011 Super Bowl ad was a two-minute commercial featuring rapper Emine ...
- Firsts: Lin Stumps For Volvo, Toyota Partners With HSN
Marketing Daily, Karl Greenberg - Monday, October 8, 2012
The Houston Rockets star Jeremy Lin may be off the NBA cou ...
- Ram Bends Third Dimension In New Ads
Marketing Daily, Karl Greenberg - Monday, October 8, 2012
Chrysler's Ram rolled out Monday its second major national campaign since t ...
- Sony, Bridgestone In Court Over 'Kevin Butler' Ad Character
MediaDailyNews, Steve McClellan - Monday, October 8, 2012
Sony Computer Entertainment and Bridgestone Tire have gone to court over a ...
- Ford, BMW, Only Auto Brands To Get Ace Metrix Pick
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 8, 2012
Ace Metrix says only two auto brands were among the most effecti ...
- Toyota iQ Goes Where No Google Car Can, Tracking Belgium's Narrow Streets
Creative Media Blog, Amy Corr - Monday, October 8, 2012
Sometimes even the behemoths, like Google, need help from the little guy ...
- Lexus Sponsors Discovery App
Marketing Daily, David Goetzl - Monday, October 8, 2012
As networks look for ways to capitalize on the TV-tablet nexus drivi ...
- Kia, DC Entertainment In Cause-Related Effort
Marketing Daily, Karl Greenberg - Thursday, October 4, 2012
Kia will partner with DC Entertainment on a cause campaign to fig ...
- China Biggest Market For VW Luxury
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 5, 2012
China has replaced the United States as the biggest market for luxu ...
- Vespa Runs First TV Ad In India
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 5, 2012
After launching ads in print and on digital this year, India-based Meridian ...
- Toyota Leads In 2012 Motorist Choice Study
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 5, 2012
The Motorist Choice Awards, created by California-based research firms IntelliChoice and AutoPacif ...
- Harley-Davidson, Microsoft Explain Branding
Marketing Daily, Karl Greenberg - Thursday, October 4, 2012
Big winners this year including Microsoft and Harley-Davidson enjoy that kind ...
- Ford Adopts 'La Linea' For C-MAX Launch
Marketing Daily, Karl Greenberg - Thursday, October 4, 2012
The new C-MAX campaign, which launched on Thursday, uses "La Linea" ...
- Lexus Turns The Ignition
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 4, 2012
Brands are linking up with entrepreneurs and the entrepreneurial spirit. That's tr ...
- Chevrolet Wins GLAAD Award
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 4, 2012
Chevrolet's decision to resist "family values" critics and advertise in the g ...
- Spain's Seat Embeds AG Tech In Brochures
Around the Net In OMD Europe, Nina Lentini - Wednesday, October 3, 2012
The Spanish auto manufacturer has teamed up with augmented reality platform Auras ...
- Why Japan May Actually Be Another Planet
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 3, 2012
The cars, like everything else in Japan, are just so much cool ...
- Andy Palmer Unspools Nissan's Global Ambitions
Marketing Daily, Karl Greenberg - Tuesday, October 2, 2012
Palmer said Nissan is also trying to reach higher as a zero-emissi ...
- Car, Truck Sales Strong In September
Marketing Daily, Karl Greenberg - Tuesday, October 2, 2012
Total U.S. auto sales were up about 11% for the month. Sma ...
- Q&A: Fiat Torques Up Social Media
Marketing Daily, Karl Greenberg - Monday, October 1, 2012
Fiat is using next month's auto-customizing and aftermarket show as much ...
- BBB: Kia Retargeting Campaign Lacked Privacy Icons
Online Media Daily, Wendy Davis - Monday, October 1, 2012
The car company Kia Motors America ran a retargeting campaign without includi ...