The Spanish auto manufacturer has teamed up with augmented reality platform Aurasma to incorporate the technology into a range of its global marketing material. Devised by Grey London,
the partnership will begin with the augmented reality technology embedded into brochures for two new Seat models – Leon and Toledo – both of which were unveiled at the Paris Motor Show.
The technology will also feature in Seat’s main range brochure.
Read the whole story at M&M Global »