- Ford Brings UX To Showrooms, Outlines 'Consumer Experience' Initiative For Dealers
MediaPost Live, Karl Greenberg - Sunday, January 26, 2014
NEW ORLEANS -- Consumer experience is very much a theme at NADA ...
- Ford's Farley Talks Global Growth
MediaPost Live, Karl Greenberg - Sunday, January 26, 2014
Jim Farley, Ford's executive vice president-global marketing, sales and service spoke brief ...
- Chevy's 'New Roads' Provides New Path For Campaign Development
MediaPost Live, Karl Greenberg - Sunday, January 26, 2014
NEW ORLEANS -- Tim Mahoney, global CMO of Chevrolet, spoke to Mediapo ...
- Volkswagen Brand Rookie Unveils Super Bowl Plabook
MediaPost Live, Karl Greenberg - Sunday, January 26, 2014
NEW ORLEANS -- Volkswagen is tying it all together -- brand consisten ...
- Live From NADA: Conversations With VW's Shahani, Others
MediaPost Live, The Editor - Sunday, January 26, 2014
Marketing Daily's Karl Greenberg chats with automotive heavyweights -- Volkswagen's Shahani, Deutsch ...
- Hyundai's Big Idea: A Big Bang In The Big Game
MediaPost Live, Karl Greenberg - Saturday, January 25, 2014
Hyundai has been cagey for months about one of its Super Bo ...
- NADA Economists Say Conditions Improving For Both New, Used Cars
MediaPost Live, Karl Greenberg - Saturday, January 25, 2014
NEW ORLEANS -- Steve Szakaly, chief economist for the National Automobile Deale ...
- Nissan, TBWA Settle With FTC Over Deceptive Ads
Marketing Daily, Tanya Gazdik - Thursday, January 23, 2014
Nissan North America and TBWA Worldwide have settled charges of deceptive advertisin ...
- Toyota TeenDrive365 Looks At Parental Units
Marketing Daily, Karl Greenberg - Thursday, January 23, 2014
Toyota is running two digital series with a teen safety message ...
- Barra Will Put Pedal To The Mettle Of GM's Recovery
Marketing Daily - Top of the News, Thom Forbes - Friday, January 24, 2014
Mary Barra, who succeeded Dan Akerson as General Motors CEO last wee ...
- The J.D. Power's That Be: NADA Roundtable Features Auto Heavyweights
MediaPost Live, Karl Greenberg - Friday, January 24, 2014
The National Automobile Dealers Association (NADA) conference in New Orleans kicks o ...
- Showrooming Comes To Actual Showrooms, Auto Dealers Brace
MediaPost Live, Karl Greenberg - Friday, January 24, 2014
NEW ORLEANS -- Consumers are showrooming in auto showrooms. A new stu ...
- Victory Focuses On Staff And Experience
MediaPost Live, Karl Greenberg - Friday, January 24, 2014
Rodger Olson, COO of the Victory Auto Group, which has 30 deale ...
- J.D. Power's King: Business Still Volatile, But Looking Up
MediaPost Live, Karl Greenberg - Friday, January 24, 2014
Thomas King, senior director of consulting and analytics at J.D. Power talk ...
- All-the-Time Shopping: Mobile Beyond the Transaction
MobileShopTalk, Chuck Martin - Friday, January 24, 2014
While buying from a mobile device continues to inch upward, mobile continu ...
- Industry Talks Tech And DC Currents In D.C.
Marketing Daily, Karl Greenberg - Wednesday, January 22, 2014
The Washington Auto Show is unique. It is the only international au ...
- 'Nissan Briefcase' Starts Strong And Ends Flat
Video Critique, Larry Dobrow - Thursday, January 23, 2014
And yet in the greatest upset since Super Bowl XLII, last Sund ...
- Toyota Highlander Takes Muppets To Super Bowl
Marketing Daily, Karl Greenberg - Tuesday, January 21, 2014
Toyota is taking its "Let's Go Places" theme into the Super Bo ...
- Nissan Leaf Sprouting Sales In U.S.
Marketing Daily, Karl Greenberg - Tuesday, January 21, 2014
Nissan recently announced that it has sold 100,000 of its Leaf electr ...
- 2014 Looking Good For Vehicle Sales
Marketing Daily, Karl Greenberg - Tuesday, January 21, 2014
Car consultancy AutoPacific thinks the business will see a 550,000-unit increase vers ...
- Jeep Back At X Games For Wrangler Polar Edition
Marketing Daily, Karl Greenberg - Tuesday, January 21, 2014
The 30-second ad called "Mr. Ten Below" touts the Jeep Wrangler Pol ...
- Gen-Y Wants Cars, Just Not Passionately
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 20, 2014
Gen-Y buyers do, after all, care about cars it seems. A n ...
- Nissan Zips Around Europe For Qashqai
Marketing Daily, Karl Greenberg - Friday, January 17, 2014
The new campaign centers on a TV and Web spot called "F ...
- Volkswagen Drives Downloads, Dealer Visits With Game
MoBlog, Steve Smith - Monday, January 20, 2014
Getting one branded game right is hard enough. but actually establishing ...
- Smithfield Foods Renews Deal With Petty Motorsports
Marketing Daily, Karl Greenberg - Wednesday, January 15, 2014
"I love racing," says Smithfield CEO Larry Pope, who grew up ...
- NEW! Evil Snowmen Are No Match For The Nissan Rogue
Out to Launch, Amy Corr - Wednesday, January 15, 2014
This must have been one fun ad to shoot. Nissan Rogue launch ...
- Facebook Drives Users To Consider Auto Brands
Social Media & Marketing Daily, Mark Walsh - Wednesday, January 15, 2014
GM has returned as a Facebook advertiser with a campaign promoting t ...
- Honda Gets Top Awards for Motor Trend's Ad of the Year in Broadcast, Online Categories
Around the Net in Video, P.J. Bednarski - Wednesday, January 15, 2014
Honda won the magazine's top prize for a broadcast ad for ...
- Jaguar Preps Big Super Bowl Kickoff For F-Type
Marketing Daily, Karl Greenberg - Tuesday, January 14, 2014
The ad, which is part of Jaguar's biggest campaign ever, introduces t ...
- Kia Returns To The Super Bowl With A "Matrix"-Themed Ad
MAD, Amy Corr - Monday, January 13, 2014
The ad stars Laurence Fishburne reprising the role of the Morpheus charact ...