- Who Do Sochi Winter Olympics Brands Reach Online?
SearchBlog, Laurie Sullivan - Friday, February 7, 2014
Digital ad spend for the Winter Olympics from brands like Liberty Mutu ...
- Lexus Goes Native With Thrillist
Marketing Daily, Karl Greenberg - Wednesday, February 5, 2014
The campaign, launching this week, involves an interactive "ignition" button on Thrilli ...
- Honda's Accavitti Explains Bruce Willis, Hugs, Safety
Marketing Daily, Karl Greenberg - Wednesday, February 5, 2014
Mike Accavitti, SVP of automotive operations at the Torrance, Calif.-based American Hond ...
- Mini U.S.A. Rolling Out Biggest Campaign To Date
Marketing Daily, Karl Greenberg - Tuesday, February 4, 2014
Tom Salkowsky, marketing department head, MINI U.S.A., tells "Marketing Daily" that t ...
- Nissan Rogue Follows Google On Wild Urban Rides
Marketing Daily, Karl Greenberg - Tuesday, February 4, 2014
The effort lets you pick major U.S. cities and a few othe ...
- Luxury Cars Get Big Interest In Big Game
Marketing Daily, Karl Greenberg - Monday, February 3, 2014
Did automakers get their money's worth? On the surface, you'd probably sa ...
- January Was A Freeze-Out For Vehicle Sales
Marketing Daily, Karl Greenberg - Monday, February 3, 2014
January is traditionally the slowest auto sales month of the year. A ...
- Water Cooler Effect Cools Off: Super Bowl 'Sharing' Begins To Slow
MediaDailyNews, Wayne Friedman - Monday, February 3, 2014
Among all the improving advertising-related statistics of the Super Bowl, one m ...
- NEW! Driving A Nissan Qashqai Should Feel Like Ziplining
Out to Launch, Amy Corr - Monday, February 3, 2014
Driving should feel like ziplining through a busy city, according to ...
- Super Bowl First For Audi A3 This Year
Marketing Daily, Karl Greenberg - Saturday, February 1, 2014
This year, the company is using observations about the weird breeding habi ...
- Is Anything More American Than A Dylan Spot?
Marketing Daily - Top of the News, Thom Forbes - Monday, February 3, 2014
"Was that Bob Dylan?" asked those who were old enough to kno ...
- Shazam Teams With Bud Light, Jaguar For Super Bowl Promos
Mobile Marketing Daily, Mark Walsh - Friday, January 31, 2014
Twitter has taken center stage when it comes to second-screen activity arou ...
- Vroom: Edmunds Analyzes Ads That Resonate With Super Bowl Fans
SearchBlog, Laurie Sullivan - Monday, February 3, 2014
Automakers battled it out during the Super Bowl at a cost ...
- Brands Refine 'Plays' On Game Day
Marketing Daily, Deborah Hanamura - Friday, January 31, 2014
Marketers have used data to tailor campaigns for years, and the n ...
- For Street 750, X Games, Capt. America, Ride A Harley
Marketing Daily, Karl Greenberg - Thursday, January 30, 2014
Part of H-D's Dark Custom line of bikes, the new Street 5 ...
- Kia's Matrix Ad Aims To Show Mirage Of Luxury Ideas
Marketing Daily, Karl Greenberg - Thursday, January 30, 2014
Michael Sprague, Kia Motor America's head of marketing and communications, says th ...
- VW's Brand Strategy Hones In On Product
Marketing Daily, Karl Greenberg - Wednesday, January 29, 2014
A glance at the automaker's Super Bowl spot offers a glimpse ...
- FordDirect Says Digital, Mobile Move Metal
Marketing Daily, Karl Greenberg - Wednesday, January 29, 2014
The Automotive Digital Advertising Survey, which FordDirect says tracks how digital advertisi ...
- GMC Takes Sierra To Broadway, Beyond For Bowl
Marketing Daily, Karl Greenberg - Tuesday, January 28, 2014
General Motors' GMC truck brand may not be advertising in the Sup ...
- Cars & the Road to Mobile Commerce
MobileShopTalk, Chuck Martin - Wednesday, January 29, 2014
The mobile shopping path is impacting all categories, even cars. This beca ...
- Hillary Clinton Gets Warm Welcome From Dealers
Marketing Daily, Karl Greenberg - Monday, January 27, 2014
Dealers gave her standing ovations before and after, clapping often, with t ...
- Power's O'Neill Says Improvement Must Be Holistic
Marketing Daily, Karl Greenberg - Monday, January 27, 2014
While you could hear "digital, digital, digital" up and down the convention ...
- BMW Lays Out Dealership Plan At NADA
Marketing Daily, Karl Greenberg - Saturday, January 25, 2014
Ludwig Willisch, president and CEO for BMW North America, laid out t ...
- J.D. Power Lines Up Heavy Hitters At NADA
Marketing Daily, Karl Greenberg - Friday, January 24, 2014
The National Automobile Dealers Association conference in New Orleans kicked off wi ...
- Marketers Need Creative Digital Plans To Drive Under-35 Car Buyers
MediaDailyNews, Gavin O'Malley - Friday, January 24, 2014
Young consumers are making life harder than ever for the auto industr ...
- Hillary To Auto Dealers: Think Marshall Plan
MediaPost Live, Karl Greenberg - Monday, January 27, 2014
NEW ORLEANS -- Speaking to a roomful of the nation's auto deale ...
- Incoming NADA Chairman McConnell: Regulators Don't Grasp Value Of Dealer Financing
MediaPost Live, Karl Greenberg - Monday, January 27, 2014
Montgomery, Ala.-based Honda dealer Forrest McConnell, newly minted Chairman of the Nation ...
- Hyunda's Shannon Talks Sales, Showrooms, Super Bowl Ads
MediaPost Live, Karl Greenberg - Monday, January 27, 2014
NEW ORLEANS -- Hyundai Motor America has been holding court during NA ...
- NADA 2014, An Auto Reporter's Reflections
MediaPost Live, Karl Greenberg - Monday, January 27, 2014
NEW ORLEANS -- The National Automobile Dealer Association meeting is over, a ...
- Ford Brings UX To Showrooms, Outlines 'Consumer Experience' Initiative For Dealers
MediaPost Live, Karl Greenberg - Sunday, January 26, 2014
NEW ORLEANS -- Consumer experience is very much a theme at NADA ...