- Vehicle Marketers Do Social, Seek Analytics
Marketing Daily, Karl Greenberg - Monday, March 3, 2014
Automakers say they need brighter data flashlights to figure out who's ...
- Apple Introduces CarPlay iPhone In-Auto Interface
Mobile Marketing Daily, Steve Smith - Monday, March 3, 2014
Apple has updated and rebranded its telematics solution, now calling it CarPla ...
- Lexus' Native Integration Drives 6M Social Impressions
Social Media & Marketing Daily, Gavin O'Malley - Thursday, February 27, 2014
While scalability remains a concern, native ad campaigns are delivering big resul ...
- Lexus Touts Lineup With Always-On Strategy
Marketing Daily, Karl Greenberg - Wednesday, February 26, 2014
Lexus is marketing all of its cars on a regular basis th ...
- Mustang Gets 'Need For Speed'
Marketing Daily, Karl Greenberg - Wednesday, February 26, 2014
Scott Waugh, the director of the upcoming action film "Need For Speed ...
- Ram Rocks Hispanic Market With Juanes
Marketing Daily, Karl Greenberg - Tuesday, February 25, 2014
The new spot features Juanes' new single, "La Luz," from his n ...
- Mindshare Awarded U.S. Media Duties For Volvo
MAD, Steve McClellan - Monday, February 24, 2014
The WPP shop previously managed Volvo's media work outside the U.S. a ...
- Nissan's Marx Presses The Social Accelerator
Marketing Daily, Karl Greenberg - Saturday, February 22, 2014
"We see social media as an amplifier -- an accelerant," Nissan Nor ...
- Fiat's 2014 Abarth Hits The Track In Major Markets
Marketing Daily, Karl Greenberg - Wednesday, February 19, 2014
Says Matt Davis, head of Fiat brand product marketing, "we choose trac ...
- Vehicle Marketing Can't Live On Social Alone
Marketing Daily, Karl Greenberg - Tuesday, February 18, 2014
The example given by market research firm TNS Global is VW's Sup ...
- Most-Loved Cars? Tesla S Wins
Marketing Daily, Karl Greenberg - Tuesday, February 18, 2014
The Lexus ES 350 was one of the two most-loved near luxu ...
- Honda And Smart Sing Love Songs For V-Day
Marketing Daily, Karl Greenberg - Monday, February 17, 2014
Crooners and Instagram love songs are part of social campaigns that Sma ...
- U.S. Car Buyers Not Swayed By Social Media
The Social Graf, Erik Sass - Tuesday, February 18, 2014
Americans love social media, but they don't consider it a reliable sour ...
- YouTube Viewers Name 'Puppy Love' 2014 Ad Blitz Winner
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 17, 2014
Budweiser won the hearts of millions who voted "Puppy Love" as t ...
- Super Bowl Ads Get Varying Results In Reach
Marketing Daily, Karl Greenberg - Friday, February 14, 2014
Some, like Hyundai, had huge spikes on two occasions with their lead- ...
- Always-On Lexus 'Reads' Photos In Swimsuit Issue
Marketing Daily, Karl Greenberg - Thursday, February 13, 2014
Lexus marketing is running three shifts with an always-on approach that includ ...
- Chrysler Taps 'Diddy' To Tout 500L Worldwide
Marketing Daily, Karl Greenberg - Wednesday, February 12, 2014
Chrysler's Fiat brand is launching a global advertising campaign featuring Sean "Didd ...
- Dependability Drops For The First Time In Years
Marketing Daily, Karl Greenberg - Wednesday, February 12, 2014
What happened? Vehicle dependability had been rising like the Hillary Step f ...
- NEW! Not A Mirage: Sean 'Diddy' Combs Stars In Fiat Ad
Out to Launch, Amy Corr - Wednesday, February 12, 2014
Have you ever visited Miniminneapolis? Online ads that update based on loc ...
- Jaguar's Curry Talks Movies, Marketing, Villains
Marketing Daily, Karl Greenberg - Tuesday, February 11, 2014
Jaguar is coming off of the launch of its biggest campaign ...
- First Toyota Scion, Now Ford Deepens Search Marketing Investments
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 11, 2014
Ford Motor is steering more dealer advertising dollars toward digital media a ...
- GM Adds New Marketing Leadership At Chevrolet
Marketing Daily, Karl Greenberg - Monday, February 10, 2014
The automaker has had some staff shuffle at Chevrolet -- at lea ...
- How Scion Turned Local Campaign Into Nationwide Co-Op Search Program
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 10, 2014
The latest Scion digital marketing campaign will drive online Web traffic fr ...
- BMW Launches New 'i' Series During NBC's Sochi Coverage
MAD, Larissa Faw - Friday, February 7, 2014
The German carmaker is making its largest media investment of the ye ...
- BMW, Acura Race Into Olympics With New Campaigns
Marketing Daily, Karl Greenberg - Friday, February 7, 2014
Acura is, for the first time, putting the Acura TLX Prototype spor ...
- Mahoney Says Chevy Olympics Effort Is Holistic Strategy
Marketing Daily, Karl Greenberg - Monday, February 10, 2014
Chevrolet focused on the Sierra HD pickup truck during the Super Bow ...
- Connected Cars Will Speak To Digital Out-of-Home And In-Home Networks
SearchBlog, Laurie Sullivan - Monday, February 10, 2014
I smile every time someone complains about online ad targeting, and thi ...
- Toyota Picks Up Huge Daytona Sponsorship
Marketing Daily, Karl Greenberg - Thursday, February 6, 2014
The multi-year partnership makes Toyota the first "Founding Partner" at Daytona. ...
- Customer Service, Innovation Drive Brand Perception
Marketing Daily, Karl Greenberg - Thursday, February 6, 2014
All things being equal, telematics is a way for automakers to customiz ...
- Financial Services Spend Big For Online Video Following Super Bowl, CPGs Stay The Course
RTBlog, Tyler Loechner - Friday, February 7, 2014
To get people prepped for "tax season" -- or maybe to he ...