- Jaguar Lining Up New Reveals, Ads And Marketing
Marketing Daily, Karl Greenberg - Tuesday, March 18, 2014
A newly launched spot, "Growler," makes the point perhaps more explicitly th ...
- In-Car Karaoke Even More Popular Than Phoning
MoBlog, Steve Smith - Wednesday, March 19, 2014
Singing in the car is an even more prevalent multitask than talki ...
- Chevy Kicks Off Campaign With Manchester United
Marketing Daily, Karl Greenberg - Monday, March 17, 2014
During the Premier League match between Manchester United and Liverpool FC th ...
- Really: Fiat In Brazil Brings Car Showroom To The Web
Marketing Daily, Karl Greenberg - Tuesday, March 18, 2014
Joao Batista Ciaco, advertising and relationship marketing director for Latin America a ...
- Goodyear Says, 'Go Ahead, Name My Blimp'
Marketing Daily, Karl Greenberg - Friday, March 14, 2014
Emily Cropper, Goodyear marketing manager, tells "Marketing Daily," "We have had blim ...
- Mazda Looking For A Few Good Virtual Racers
Marketing Daily, Karl Greenberg - Friday, March 14, 2014
Mazda has a solid reputation in racing, particularly with its MX-5 Mia ...
- United Airlines Expands Mercedes-Benz Partnership
Marketing Daily, Tanya Gazdik - Thursday, March 13, 2014
United Airlines is expanding its relationship with Mercedes-Benz. The airline will expa ...
- GM Has More To Fix Than Ignitions
Marketing Daily, Karl Greenberg - Friday, March 14, 2014
Lawsuits will certainly come in droves, as will subpoenas to employees prese ...
- Toyota Backs Hispanicize Event In Miami
Marketing Daily, Karl Greenberg - Wednesday, March 12, 2014
The automaker, like most, has boosted spend against the growing Hispanic mark ...
- Loews Hotels Partners With Fiat
Marketing Daily, Tanya Gazdik - Wednesday, March 12, 2014
Loews Hotels is partnering with Italian automaker Fiat to offer chauffeured servic ...
- Luxury Vehicles Pack Emotional Punch
Marketing Daily, Karl Greenberg - Wednesday, March 12, 2014
The automotive category still spends big on TV, so it's no surpri ...
- The Muppets Bid For A Commercial Comeback
Marketing Daily - Top of the News, Thom Forbes - Thursday, March 13, 2014
The Muppets have come a long way from their humble origins ...
- Gen Y Wants Quality Cars It Can Trust
Marketing Daily, Karl Greenberg - Tuesday, March 11, 2014
The firm's own research says the main reason for the decline ...
- Mack Trucks Gives Bulldog New Leash On Life
Marketing Daily, Karl Greenberg - Monday, March 10, 2014
The company, which has been around for 114 years, is doing ...
- Your Car Is Following You: Will It Be A 'Data Monster'?
Data and Targeting Insider, Steve Smith - Monday, March 10, 2014
The next big thing in data tracking, targeting and privacy worries? Y ...
- Mullen Appoints Managing Director Of LA Office
MAD Boston, Val Brickates Kennedy - Monday, March 10, 2014
Boston-based Mullen has appointed Cameron McNaughton as managing director of MullenLA, whi ...
- Chevrolet Rolls Out Beats Music At SXSW
Marketing Daily, Karl Greenberg - Friday, March 7, 2014
Chevrolet is in its fifth year as a "Super Sponsor" at SX ...
- Customer Champions: Lexus, Jaguar, Lincoln, Cadillac
Marketing Daily, Karl Greenberg - Friday, March 7, 2014
Dave Sargent, VP, vehicle research in the global automotive operations division ...
- William Clay Ford, 88, Former Ford Vice Chairman
Marketing Daily - Top of the News, Thom Forbes - Monday, March 10, 2014
William Clay Ford, who learned to drive on the lap of h ...
- SXSW and the Long-Term Mobile Sell
MobileShopTalk, Chuck Martin - Monday, March 10, 2014
Sometimes using mobile to sell can be a lengthy ordeal focused le ...
- Toyota And Google Bring Showroom Into The Living Room
SearchBlog, Laurie Sullivan - Monday, March 10, 2014
Toyota is working with Google to reimagine the purchase path through deskto ...
- Bike Week Will Bring 'Em To Daytona
Marketing Daily, Karl Greenberg - Wednesday, March 5, 2014
Whether they all leave in one piece is another question. There's nothi ...
- Subaru's New U.S. Chief To Lead Brand's Halcyon Days
Marketing Daily, Karl Greenberg - Wednesday, March 5, 2014
Subaru of America, Inc. has tapped Tomomi Nakamura, currently the VP a ...
- GM's Barra Vows Transparency In Recall Probe
Marketing Daily - Top of the News, Thom Forbes - Thursday, March 6, 2014
Both General Motors and the federal agency that oversees its compliance wi ...
- Driving With Apple: What CarPlay Looks Like
MoBlog, Steve Smith - Thursday, March 6, 2014
Hey Detroit -- the smartphone wins. Apple's CarPlay underscores why seamless a ...
- Mullen Taps Car Marketing Vet Cameron McNaughton
MAD, Steve McClellan - Tuesday, March 4, 2014
He'll run the shop's LA office, where the agency's Acura account te ...
- The Writing Is On The Subaru Forester
Out to Launch, Amy Corr - Wednesday, March 5, 2014
Cow poop plays pivotal role in video for EARTH University. Pepsi tes ...
- Muscle Cars Get Star Treatment With STA-BIL 360 Protection
Out to Launch, Amy Corr - Wednesday, March 5, 2014
Get your motor running, car enthusiasts. A Viper muscle car stars ...
- Winter Hurts Sales, But Demand Is Strong
Marketing Daily, Karl Greenberg - Monday, March 3, 2014
"Storms have artificially dampened demand, and that is illustrated by the flo ...
- Apple's CarPlay: Voice-Activated iPhones Aid Drivers
Mobile Marketing Daily, Mark Walsh - Monday, March 3, 2014
Apple on Monday announced the launch of CarPlay -- a new syst ...