- Pre-Roll At The Cinema: Theater Ad Firm Holds An Upfront For Really Big Screen Ads
Around the Net in Video, P.J. Bednarski - Thursday, April 3, 2014
Theater ad firm Screenvision held an upfront trying to coax advertisers ...
- Jaguar Is Back With Its 'British Villains' Effort
Marketing Daily, Karl Greenberg - Wednesday, April 2, 2014
A new two-minute Web film, "The Art of Villainy," stars Tom Hiddlest ...
- GM Has The Benefit Of Doubt For Now
Marketing Daily, Karl Greenberg - Wednesday, April 2, 2014
"At this point, it seems consumers don't care too much," says Jes ...
- NEW! Build Your 2015 Honda Fit By Hand
Out to Launch, Amy Corr - Tuesday, April 1, 2014
Sure, you can customize your car online or at a dealership, b ...
- Japanese Companies Lead Hispanic Consideration
Marketing Daily, Karl Greenberg - Monday, March 31, 2014
Jack Randall, Univision SVP of business development, says Ford and Toyota spe ...
- Kia Looks To CRM As It Shifts From Launch To Retention
Around the Net In MAD London, Sean Hargrave - Monday, March 31, 2014
Kia is seeking to appoint a CRM agency as it shifts foc ...
- Edmunds.com Tops For Car Shoppers, Per J.D. Power
Marketing Daily, Karl Greenberg - Friday, March 28, 2014
Over two-thirds of all auto shoppers say videos are important in the ...
- Like The Temperature, Sales Are A Tad Warmer
Marketing Daily, Karl Greenberg - Friday, March 28, 2014
Jesse Toprak, chief analyst for Cars.com, says retail sales will be ...
- Hyundai Snaps Up Another Golf Match
Marketing Daily, Karl Greenberg - Thursday, March 27, 2014
The automaker gets to be at a match that brings in t ...
- Tech Won't Sweeten The Commute
Marketing Daily, Karl Greenberg - Friday, March 28, 2014
It's hard to pretend you're cruising through Moab in that new [blank]-mobi ...
- BMW Short List Announced
Around the Net In MAD London, Sean Hargrave - Thursday, March 27, 2014
The shortlist for who will compete against incumbents WCRS and Dare f ...
- Nissan Back To Amazon, Sans Boxes
Marketing Daily, Karl Greenberg - Wednesday, March 26, 2014
Nissan is running a plan on Amazon through April to support t ...
- Acura Goes Real-Time For NCAA Basketball
Marketing Daily, Karl Greenberg - Tuesday, March 25, 2014
Acura, which has been for a year changing up marketing forces ...
- Buick Ads Make Fun Of Brand Awareness Issue
Marketing Daily, Karl Greenberg - Tuesday, March 25, 2014
The campaign, via AOR Leo Burnett, launches Thursday during the NCAA Dayt ...
- Celebs Pay Their 'Dues' In Audi's March Madness Ad
Out to Launch, Amy Corr - Wednesday, March 26, 2014
During March Madness, Audi launched "Dues," a 60-second spot promoting its 20 ...
- Dodge Hits The Road With Cars And Trucks
Marketing Daily, Karl Greenberg - Tuesday, March 25, 2014
The company says it is using the "Dodge Power Rallye Tour," whi ...
- Through Shaky Times Detroit Symphony Continues Free Concert Streams
Around the Net in Video, P.J. Bednarski - Monday, March 24, 2014
After surviving a strike, bankruptcy and the city's hard times, Detroit Sympho ...
- Nissan Q&A Site Lets People Hear From Leaf Owners
Marketing Daily, Karl Greenberg - Friday, March 21, 2014
To get owners and consumers to talk amongst themselves about its Le ...
- Lincoln Motor Launches 'The Journey' Project
Marketing Daily, Karl Greenberg - Monday, March 24, 2014
The effort comprises seven video documentaries and behind-the-scenes images at www.now.lincoln.com. T ...
- NEW! NRMA Insurance's Crashed Car Showroom Demonstrates Car Safety Technology
Out to Launch, Amy Corr - Friday, March 21, 2014
NRMA Insurance opened a Crashed Car Showroom in Sydney, Australia on Mar ...
- Audi 'Uncompromised' For A3 In New Campaign
Marketing Daily, Karl Greenberg - Friday, March 21, 2014
To reach younger buyers who might be considering 3-Series, or C Clas ...
- GM Moving Fast To Fix Problem, Perception
Marketing Daily, Karl Greenberg - Wednesday, March 19, 2014
Alec Gutierrez, senior market analyst of Automotive Insights at KBB.com, says ...
- Enterprise Rent-A-Car Launches March Madness Promo
Marketing Daily, Tanya Gazdik - Wednesday, March 19, 2014
Enterprise Rent-A-Car is once again linking to the NCAA Basketball Championship wi ...
- Forget Millennials, Gen X And Baby Boomers Driving Auto Ads
RTBlog, Tyler Loechner - Thursday, March 20, 2014
RadiumOne, a demand-side platform (DSP), has found that people ages 45-54 a ...
- Jaguar Lining Up New Reveals, Ads And Marketing
Marketing Daily, Karl Greenberg - Tuesday, March 18, 2014
A newly launched spot, "Growler," makes the point perhaps more explicitly th ...
- In-Car Karaoke Even More Popular Than Phoning
MoBlog, Steve Smith - Wednesday, March 19, 2014
Singing in the car is an even more prevalent multitask than talki ...
- Chevy Kicks Off Campaign With Manchester United
Marketing Daily, Karl Greenberg - Monday, March 17, 2014
During the Premier League match between Manchester United and Liverpool FC th ...
- Really: Fiat In Brazil Brings Car Showroom To The Web
Marketing Daily, Karl Greenberg - Tuesday, March 18, 2014
Joao Batista Ciaco, advertising and relationship marketing director for Latin America a ...
- Goodyear Says, 'Go Ahead, Name My Blimp'
Marketing Daily, Karl Greenberg - Friday, March 14, 2014
Emily Cropper, Goodyear marketing manager, tells "Marketing Daily," "We have had blim ...
- Mazda Looking For A Few Good Virtual Racers
Marketing Daily, Karl Greenberg - Friday, March 14, 2014
Mazda has a solid reputation in racing, particularly with its MX-5 Mia ...