NRMA
Insurance opened a Crashed Car Showroom in Sydney, Australia on March 18 in an effort to educate Australians about car safety technology after a survey found they knew little about it. For
example, only 30% of respondents knew what ABS (anti-lock braking system) stood for. The Crashed Car Showroom runs until March 27 and allows visitors to view a dissected car, see the destruction
caused from a head-on car accident, and see what it’s like to be a crash-test dummy. And by shooting car parts with a hail gun, users demonstrate how cars stand up to extreme weather
conditions Watch an intro video here, created by Whybin\TBWA Sydney.
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