NEW! Driving A Nissan Qashqai Should Feel Like Ziplining
Driving should feel
like ziplining through a busy city, according to an ad from Nissan Qashqai. The European campaign begins with a man inside his office, itching to leave for the night. He
grabs his car key, walks out to the company balcony, and presses a button on his key that activates a sleek zipline so he can traverse a bustling city nightlife. Oddly enough, whenever the man
passes something reflective, he's the shape of a Qashqai, not the zipline. Naturally, the man isn't ziplining, he's navigating the city in his Qashqai. "This is how driving should feel,"
closes the ad, seen here and created by TBWA\G1,
TBWA\Paris and Else.