- Toyota Has A Change Of Heart About Super Bowl
Marketing Daily, Tanya Gazdik - Friday, January 26, 2024
The spot was created by Toyota's agency of record, Saatchi & Saatch ...
- Hyundai Uses Vikings, 'Barracuda' To Showcase Santa Fe Capabilities
Marketing Daily, Tanya Gazdik - Friday, January 26, 2024
The spot features the original 1977 hit "Barracuda" by Heart and ...
- Stellantis and TRG Part Ways
MAD, Steve McClellan - Tuesday, January 23, 2024
The carmaker said that for now there is no replacement to ser ...
- Test Drive: Electric Rolls-Royce Is Still A Rolls-Royce
Drive Time, Tanya Gazdik - Monday, November 27, 2023
The Spectre (a two-door coupe) really is a Rolls-Royce first and ...
- Chevrolet Secures Exclusive MLS Canada Sponsorship
MAD, Steve McClellan - Monday, January 22, 2024
The new partners said it is the first time a single bra ...
- The Surprising Sell Of Mercedes And Its 'Succession' Spokesman
Mad Blog, Barbara Lippert - Monday, January 22, 2024
"A caaah is a caaah," says actor Matthew MacFadyen, elongating the sing ...
- Call For Entries: Best In Automotive Marketing
Marketing Daily, Tanya Gazdik - Friday, January 19, 2024
MediaPost's Marketing: Automotive is accepting submissions for its annual awards recognizing t ...
- General Motors, Ford Salute Detroit Lions
Marketing Daily, Tanya Gazdik - Saturday, January 20, 2024
The new GM logo was created by two IPG agencies, McCann Detro ...
- Sixt Rental Cars Drops Tesla, Adds Stellantis
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, January 21, 2024
Sixt said it still aims for electric vehicles to make up 7 ...
- Maserati Appoints New Global CMO
Marketing Daily, Tanya Gazdik - Thursday, January 18, 2024
Giovanni Perosino reports to Maserati Brand CEO Davide Grasso, who was previous ...
- Volkswagen Celebrates Anniversary With Return To Super Bowl
Marketing Daily, Tanya Gazdik - Wednesday, January 17, 2024
Effort aims to serve as "love letter to the American people," a ...
- Lexus Marketing Chief Shifts To Nissan
Marketing Daily, Tanya Gazdik - Wednesday, January 17, 2024
Vinay Shahani, currently vice president of marketing at Lexus USA, replaces Mi ...
- Acura 'Unlocks The Energy' For ZDX Electric Vehicle
Marketing Daily, Tanya Gazdik - Tuesday, January 16, 2024
Created by MullenLowe Los Angeles, the effort will be featured at Sundan ...
- Test Drive: Honda CR-V, Civic Offer Considerable Value
Drive Time, Tanya Gazdik - Monday, December 11, 2023
If you are looking for a reasonably priced compact SUV, look ...
- Hertz Dumps EVs, Including Teslas
Marketing Daily, Tanya Gazdik - Saturday, January 13, 2024
The rental car company is selling about 20,000 electric vehicles, including Tesla ...
- Google ML Needs A 'Learning Phase' Reboot
Performance Marketing Insider, Laurie Sullivan - Friday, January 12, 2024
"If it gets stuck in the learning phase, it's like a hamst ...
- Mercedes-Benz, Hyundai Highest In Website Satisfaction
Marketing Daily, Tanya Gazdik - Wednesday, January 10, 2024
The "tide has turned as the EV shopping experience has been elevated ...
- Automotive TV Spending Down 14.9% In December
Marketing Daily, Tanya Gazdik - Tuesday, January 9, 2024
"With football taking the spotlight once more in January, expect a simil ...
- VW Shows ChatGPT Integration At CES, BMW Intros New Gaming Functions
Marketing Daily, Tanya Gazdik - Monday, January 8, 2024
Volkswagen is the first volume manufacturer that will offer Chat GPT ...
- Honda Partners With Musician Bishop Briggs
Marketing Daily, Tanya Gazdik - Monday, January 8, 2024
The campaign extends to Honda social media channels in mid-January with thr ...
- Microsoft Expands Omnicom, Automotive, AI Collaborations At CES
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 9, 2024
Several announcements at CES will change the way advertisers work with Microso ...
- Test Drive: An Early Look At The Lotus Eletre
Drive Time, Tanya Gazdik - Monday, January 8, 2024
"We are very much a brand 'for the drivers' -- focused ...
- Stellantis Punts On 2024 Super Bowl
Marketing Daily, Tanya Gazdik - Friday, January 5, 2024
Earlier this week, the automaker announced it would not have a corpora ...
- Mini Announces Route For Road Rally
Marketing Daily, Tanya Gazdik - Friday, January 5, 2024
The most recent Mini Takes The States included more than 2,000 enthusiast ...
- Best Buy, HD Hyundai, L'Oreal Among CES' Buzziest Brands
Marketing Daily, Sarah Mahoney - Friday, January 5, 2024
As 130,000 people and 4,000 brands roll into Las Vegas, expect plen ...
- Stellantis Continues To Pull Back From Auto Shows
Marketing Daily, Tanya Gazdik - Wednesday, January 3, 2024
"To be as efficient as possible in our media spend, we a ...
- Automotive Campaigns, CMO Moves Capture Most Views
Marketing Daily, Tanya Gazdik - Friday, December 29, 2023
General Motors hiring CVS Health's Norm De Greve as its new C ...
- General Motors Sues San Francisco
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, December 28, 2023
GM did not state why it waited until now to challenge t ...
- Goodyear Brings Back Tire Mascots For Cotton Bowl
Marketing Daily, Tanya Gazdik - Wednesday, December 27, 2023
Goodyear's involvement in college football bowl games dates back to 1955, wh ...
- Genesis House Celebrates Holiday Season With New Activations
Marketing Daily, Tanya Gazdik - Tuesday, December 26, 2023
Genesis and Boston Dynamics, also part of Hyundai Motor Group, have team ...