- Automotive Campaigns, CMO Moves Capture Most Views
Marketing Daily, Tanya Gazdik - Friday, December 29, 2023
General Motors hiring CVS Health's Norm De Greve as its new C ...
- General Motors Sues San Francisco
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, December 28, 2023
GM did not state why it waited until now to challenge t ...
- Goodyear Brings Back Tire Mascots For Cotton Bowl
Marketing Daily, Tanya Gazdik - Wednesday, December 27, 2023
Goodyear's involvement in college football bowl games dates back to 1955, wh ...
- Genesis House Celebrates Holiday Season With New Activations
Marketing Daily, Tanya Gazdik - Tuesday, December 26, 2023
Genesis and Boston Dynamics, also part of Hyundai Motor Group, have team ...
- Test Drive: Hyundai Santa Fe Is For The Dogs
Drive Time, Tanya Gazdik - Tuesday, December 26, 2023
The rear seats fold perfectly flat -- a huge boon when transporti ...
- Automotive TV Spending Down 8.9% In November, 15.8% YTD
Marketing Daily, Tanya Gazdik - Friday, December 22, 2023
TV ad impressions were down 18.5% in November to 25.2 billion. B ...
- BMW Consolidates Marketing At Omnicom Group
Marketing Daily, Tanya Gazdik - Thursday, December 21, 2023
BMW's previous agency roster in the U.S. included Interpublic's Performance Art (da ...
- Audi Offers Vehicle Personalization, Access To Tesla Superchargers
Marketing Daily, Tanya Gazdik - Wednesday, December 20, 2023
The new Audi App Store allows customers to access their favorite ap ...
- Kia Nails Second Arena Naming Rights Deal
Marketing Daily, Tanya Gazdik - Wednesday, December 20, 2023
The deal coincides with the launch of the automotive industry's first mainstre ...
- Toyota Creates Tacoma Dog Toy For Giveaway
Marketing Daily, Tanya Gazdik - Thursday, December 14, 2023
The automaker says it will give away 500 limited-edition Tacoma T.R.D. (Tou ...
- BMW Exec: No Plans To Sell In-Vehicle Ads
Marketing Daily, Tanya Gazdik - Wednesday, December 13, 2023
"At the end of the day, I think your car is yo ...
- Tesla Recalls 2 Million Cars, General Motors Fires Cruise Execs
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, December 13, 2023
General Motors hasn't given up on autonomous tech and has hired ...
- Volvo, Starbucks Partner For Fast-Charging Convenience
Marketing Daily, Tanya Gazdik - Tuesday, December 12, 2023
The 50 co-branded DC fast chargers are at 15 Starbucks locations alo ...
- Hyundai Focuses On Customer Experience Strategy With New Hire
Marketing Daily, Tanya Gazdik - Monday, December 11, 2023
Michel Poirer has a background in strategic planning, financial analysis, sales, distributio ...
- GM's Return-To-Office Mandate Adds Insult To Injury
Marketing Daily - Top of the News, Tanya Gazdik - Monday, December 11, 2023
Some GM workers posted their frustrations on social media, calling out t ...
- New TV Ad Categories: Are They Up To Snuff? Place Your Bets
TV Watch, Wayne Friedman - Monday, December 11, 2023
TV network and station execs love new ad categories. Over the la ...
- General Motors, Ford Offer Charging Solutions For Consumers, Businesses
Marketing Daily, Tanya Gazdik - Thursday, December 7, 2023
Starting in the spring, GM and Pilot Travel Centers will introduce exclusi ...
- Mitsubishi Taps Rashida Jones As Brand's First Spokesperson
Marketing Daily, Tanya Gazdik - Thursday, December 7, 2023
Jones' blend of humor, authenticity and relatability will help the automaker ...
- Lexus Expands Golf Marketing With Malbon Golf Partnership
Marketing Daily, Tanya Gazdik - Wednesday, December 6, 2023
The two brands will collaborate on a clothing collection as well ...
- Toyota Partners With Uber, Uber Eats
Marketing Daily, Tanya Gazdik - Tuesday, December 5, 2023
Toyota Motor North America is the first U.S. automaker to use t ...
- Turo, Warner Brothers Partner For 'Elf' Promotion
Marketing Daily, Tanya Gazdik - Wednesday, December 6, 2023
Turo has created five limited-edition "Elf"-themed cars for guests to book ...
- Hyundai CMO Says No To Advertising On Super Bowl, X
Marketing Daily, Tanya Gazdik - Sunday, December 3, 2023
The automaker has just signed a deal to advertise during the 20 ...
- EV Startup Rivian Partners With SiriusXM
Marketing Daily, Tanya Gazdik - Monday, December 4, 2023
Upon launch next year, all new and existing Rivian owners will ...
- Marketers Dusting Off MMM With AI, ML Integrations
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
Advancements in machine learning, automation, and data analytics continue to push media-m ...
- New Platform Expands In-Car Cross-Platform Infotainment Experiences
MediaDailyNews, Karlene Lukovitz - Tuesday, December 5, 2023
Automotive brands are leaning into in-car entertainment to help attract and reta ...
- Test Drive: Toyota Tacoma Is Truly A 'Badass Adventure Machine'
Drive Time, Tanya Gazdik - Monday, December 4, 2023
The truck's campaign will target "spontaneous adventurers" who are younger, more diver ...
- Maserati North America CMO Elevated To CEO
Marketing Daily, Tanya Gazdik - Sunday, December 3, 2023
Kelly MacDonald joined the luxury brand earlier this year as CMO aft ...
- Musk Courts SMBs, After Telling Big Advertisers 'F*ck You'
MediaDailyNews, Laurie Sullivan - Friday, December 1, 2023
X has a new ad strategy -- to support small and medium-siz ...
- General Motors Awarded Contract To Build Armored SUVs
Marketing Daily, Tanya Gazdik - Thursday, November 30, 2023
This contract follows the development and validation contract awarded in 2021 th ...
- Toyota Debuts Holiday Spots, Focuses On Youth Effort
Marketing Daily, Tanya Gazdik - Thursday, November 30, 2023
Viewers are encouraged to support the 100cameras partnership by sharing their o ...