• by Tanya Gazdik , December 6, 2023

Car sharing marketplace Turo is partnering with Warner Brothers Discovery on a promotion tied to the 20th anniversary of the iconic holiday movie "Elf" and its return to theaters.

Turo has created five limited-edition "Elf"-themed cars for guests to book in NYC from Dec. 6 to 12 on a first-come, first-served basis. For $20/day, fans can sign up for the experience, which includes four tickets to a theater showing of Elf, Buddy the Elf hats, and car snacks from the four Elf food groups — candy, candy canes, candy corns, and syrup. Trips must be booked for at least 48 hours. 

This partnership is the latest campaign from Turo as it looks to “open the door to extraordinary” and provide its users with experiential adventures. 

Most recently, Turo partnered with the Jonas Brothers to list their personal cars on the platform, and also listed the Addams Family Hearse from Netflix’s "Wednesday" for fans to book. 

Starting today, consumers can find out more about the effort at a dedicated web page, turo.com/us/en/car-rental/united-states/elf. 

Turo currently offers 350,000 vehicles in more than 12,000 cities across the U.S., U.K., Canada, France, and Australia, according to the company.

Discovery Global Consumer Products, part of Warner Bros. Discovery Global Brands, Franchises, and Experiences, is the company’s licensing and retail merchandising organization.