- O2 Sends Hologram Marketing Messages To Top 50 Business Targets
Around the Net In MAD London, Sean Hargrave - Monday, October 5, 2015
Each of the 50 potential targets will be sent their own holograph ...
- Is Programmatic Delivery Of Native Advertising The Answer To Ad Blocking?
RTBlog, Sean Hargrave - Thursday, October 1, 2015
Research shows that B2B marketers in the U.S. hold content, SEO a ...
- Email Marketing A Top B2B Lead Generation Tool
Email Marketing Daily, Jess Nelson - Wednesday, September 23, 2015
Email marketing is the fourth most effective and second most common B ...
- B2B Email Marketing: What's Your Strategy?
Email Marketing Daily, Vivek Sharma - Tuesday, September 15, 2015
Every marketing technology company uses email to market to prospective brand client ...
- Lenovo Loves Its Klutzy, Tech Averse Laptop Users
MAD, Larissa Faw - Monday, September 14, 2015
Lenovo and ad shop Traction introduce tech-unfriendly laptop users Chad and Ja ...
- B2B Retargeter Demandbase Buys Big Data Firm WhoToo
Real-Time Daily, Tyler Loechner - Thursday, September 10, 2015
Demandbase, a retargeting platform for B2B marketers, on Thursday announced its acquisiti ...
- Dell Launches B2B Campaign, 'Beat Again'
Out to Launch, Amy Corr - Wednesday, August 26, 2015
Dell launched a BtoB campaign to raise awareness of its enterprise capabilitie ...
- It's Hard To Measure Content Without First Defining It
Research Brief, Jack Loechner - Tuesday, August 25, 2015
According to a report from The CMO Council and Netline, just 1 ...
- Make Emails Reach Beyond Your List
Research Brief, Jack Loechner - Tuesday, August 11, 2015
Email marketing success is not limited by the size of the lis ...
- G2 Crowd Raises $7 Million In Series A Round
Real-Time Daily, Tyler Loechner - Wednesday, July 29, 2015
G2 Crowd, a software review site for B2B marketers, on Wednesday announc ...
- Storyboarding The B2B Experience
Marketing Insider: Cross-Channel, Bob Barr - Monday, July 20, 2015
Storyboarding has become a concept practiced by many successful brands. What beg ...
- B2B Retargeter Demandbase Raises $30M
Real-Time Daily, Tyler Loechner - Wednesday, July 15, 2015
Demandbase, a retargeting platform for B2B marketers, on Wednesday announced it h ...
- Social Media Is The GO-TO For Small Business Marketers
Research Brief, Jack Loechner - Thursday, June 18, 2015
Social Media Examiner's seventh annual Social Media Marketing Industry Report, a surv ...
- 'Plan B': A Wood To Build Empires With
MAD, Larissa Faw - Tuesday, June 16, 2015
Finland's Metsa is teaming with agency hasan & partners for what ...
- Shifting B2B Buyers From Offline to Online (They're Consumers Too)
Marketing Insider: Cross-Channel, Bob Barr - Monday, May 18, 2015
B2B buyers do a lot of their shopping online, too, jumping fr ...
- Blogs And Social Not Enough Marketing To B2B Buyers
Research Brief, Jack Loechner - Monday, May 4, 2015
According to KoMarketing Associates, in coordination with partners Huff Industrial Marketing a ...
- Have a Singular Voice Across All Channels
Marketing Insider: Cross-Channel, Molly K. Watson - Monday, April 27, 2015
Brands we know and love have a voice and a way ...
- How To Avoid The Pitfalls Of B2B Brand Positioning
Online Spin, Cory Treffiletti - Wednesday, April 15, 2015
Positioning a B2B brand in today's age of cluttered technology start-ups c ...
- A Programmatic Prediction That Actually Came True: B2B Marketers Get Custom Platform
RTBlog, Tyler Loechner - Tuesday, April 7, 2015
In an "RTB Insider" post in late 2014, Turn's Maureen Little predict ...
- Incomplete, Inaccurate Data Stifling B2B Advertising Industry
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 1, 2015
Display and video advertisement rely on accurate customer data in order ...
- Cision Acquires Viralheat, Expanding Content Marketing Support Into Social
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 23, 2015
Media company Cision reported Monday the acquisition of Viralheat, a social to ...
- Millennials Making A Greater Impact On Purchase Decisions At Work
SearchBlog, Laurie Sullivan - Friday, March 13, 2015
Millennials continue to take the spotlight these days. In past years attendi ...
- B2B Focuses On Revenue and Customers in 2015
Research Brief, Jack Loechner - Tuesday, February 3, 2015
According to the release of the 2015 B2B Marketing Trends, Predictions a ...
- White Papers Preferred By B2B Tech Buyers
Research Brief, Jack Loechner - Friday, January 30, 2015
According to a recent report from Eccolo Media, product brochures are frequent ...
- Understanding Buyers A B2B Priority In 2016
Research Brief, Jack Loechner - Monday, January 12, 2015
Brand and positioning was the No. 1 marketing responsibility among B2B markete ...
- B2B Lags In Social Media
The Social Graf, Erik Sass - Wednesday, December 31, 2014
While the vast majority of business-to-consumer brands are using social media ...
- What's It Going To Be: Big Data or Small Data?
Research Brief, Jack Loechner - Tuesday, December 2, 2014
Digital marketers in both the B2B and B2C spaces have been scrambli ...
- B2B Buyers Purchasing Online
Research Brief, Jack Loechner - Tuesday, October 28, 2014
According to the Acquity Group's annual State of B2B Procurement study ...
- Make Your B2B Emails More H2H (Human to Human)
Email Insider, Loren McDonald - Thursday, October 16, 2014
Many B2B emails I receive begin with "Dear Loren." This beginning promis ...
- Demandbase Connects Marketing, Sales Teams With Salesforce App; Receives Funding From Salesforce
Real-Time Daily, Tyler Loechner - Monday, October 13, 2014
Demandbase, a retargeting platform for B2B marketers, on Monday announced it h ...