- G2 Crowd Raises $7 Million In Series A Round
Real-Time Daily, Tyler Loechner - Wednesday, July 29, 2015
G2 Crowd, a software review site for B2B marketers, on Wednesday announc ...
- Storyboarding The B2B Experience
Marketing Insider: Cross-Channel, Bob Barr - Monday, July 20, 2015
Storyboarding has become a concept practiced by many successful brands. What beg ...
- B2B Retargeter Demandbase Raises $30M
Real-Time Daily, Tyler Loechner - Wednesday, July 15, 2015
Demandbase, a retargeting platform for B2B marketers, on Wednesday announced it h ...
- Social Media Is The GO-TO For Small Business Marketers
Research Brief, Jack Loechner - Thursday, June 18, 2015
Social Media Examiner's seventh annual Social Media Marketing Industry Report, a surv ...
- 'Plan B': A Wood To Build Empires With
MAD, Larissa Faw - Tuesday, June 16, 2015
Finland's Metsa is teaming with agency hasan & partners for what ...
- Shifting B2B Buyers From Offline to Online (They're Consumers Too)
Marketing Insider: Cross-Channel, Bob Barr - Monday, May 18, 2015
B2B buyers do a lot of their shopping online, too, jumping fr ...
- Blogs And Social Not Enough Marketing To B2B Buyers
Research Brief, Jack Loechner - Monday, May 4, 2015
According to KoMarketing Associates, in coordination with partners Huff Industrial Marketing a ...
- Have a Singular Voice Across All Channels
Marketing Insider: Cross-Channel, Molly K. Watson - Monday, April 27, 2015
Brands we know and love have a voice and a way ...
- How To Avoid The Pitfalls Of B2B Brand Positioning
Online Spin, Cory Treffiletti - Wednesday, April 15, 2015
Positioning a B2B brand in today's age of cluttered technology start-ups c ...
- A Programmatic Prediction That Actually Came True: B2B Marketers Get Custom Platform
RTBlog, Tyler Loechner - Tuesday, April 7, 2015
In an "RTB Insider" post in late 2014, Turn's Maureen Little predict ...
- Incomplete, Inaccurate Data Stifling B2B Advertising Industry
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 1, 2015
Display and video advertisement rely on accurate customer data in order ...
- Cision Acquires Viralheat, Expanding Content Marketing Support Into Social
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 23, 2015
Media company Cision reported Monday the acquisition of Viralheat, a social to ...
- Millennials Making A Greater Impact On Purchase Decisions At Work
SearchBlog, Laurie Sullivan - Friday, March 13, 2015
Millennials continue to take the spotlight these days. In past years attendi ...
- B2B Focuses On Revenue and Customers in 2015
Research Brief, Jack Loechner - Tuesday, February 3, 2015
According to the release of the 2015 B2B Marketing Trends, Predictions a ...
- White Papers Preferred By B2B Tech Buyers
Research Brief, Jack Loechner - Friday, January 30, 2015
According to a recent report from Eccolo Media, product brochures are frequent ...
- Understanding Buyers A B2B Priority In 2016
Research Brief, Jack Loechner - Monday, January 12, 2015
Brand and positioning was the No. 1 marketing responsibility among B2B markete ...
- B2B Lags In Social Media
The Social Graf, Erik Sass - Wednesday, December 31, 2014
While the vast majority of business-to-consumer brands are using social media ...
- What's It Going To Be: Big Data or Small Data?
Research Brief, Jack Loechner - Tuesday, December 2, 2014
Digital marketers in both the B2B and B2C spaces have been scrambli ...
- B2B Buyers Purchasing Online
Research Brief, Jack Loechner - Tuesday, October 28, 2014
According to the Acquity Group's annual State of B2B Procurement study ...
- Make Your B2B Emails More H2H (Human to Human)
Email Insider, Loren McDonald - Thursday, October 16, 2014
Many B2B emails I receive begin with "Dear Loren." This beginning promis ...
- Demandbase Connects Marketing, Sales Teams With Salesforce App; Receives Funding From Salesforce
Real-Time Daily, Tyler Loechner - Monday, October 13, 2014
Demandbase, a retargeting platform for B2B marketers, on Monday announced it h ...
- Demandbase Opens NY Office, Appoints 2 To Exec Team
Real-Time Daily, Tyler Loechner - Tuesday, September 30, 2014
Demandbase, a retargeting platform for B2B marketers, on Tuesday announced the openi ...
- eXelate Taps Danzinger From Bizo, Launches Own B2B Targeting Service
Real-Time Daily, Tyler Loechner - Friday, September 5, 2014
Data management platform (DMP) eXelate has announced the appointment of Frannie Danzing ...
- Online Channels Growing Fastest For Lead Generation
Research Brief, Jack Loechner - Thursday, September 4, 2014
According to the Chief Marketer 2014 B2B Lead Generation Survey, content marketin ...
- Deloitte to Advise Salesforce.com Clients on Social B2B, B2C
The Social Graf, Erik Sass - Thursday, August 28, 2014
Deloitte Digital is partnering with Salesforce.com to form a new business practi ...
- Using Data, Personalization To Improve Call Center Customer Service
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 20, 2014
The two trends driving the partnership between Whitepages Pro, the company's directo ...
- 5 Simple Ways Hotel Marketers Can Attract More Corporate Accounts
Marketing: Travel, Dave Spector - Monday, July 28, 2014
How much of $289.8 billion would you like? ...
- Salesspeak Needs A Brushup
Research Brief, Jack Loechner - Monday, July 28, 2014
According to Corporate Visions, Inc., survey results reflecting the responses of mo ...
- LinkedIn Acquires Bizo, Expands Business Marketing, Advertising Support
MediaDailyNews, Laurie Sullivan - Tuesday, July 22, 2014
LinkedIn announced Tuesday it will acquire Bizo, which focused on business audien ...
- Half of Marketers Comfortable With Marketing Automation; Other Half Underfunded
Research Brief, Jack Loechner - Tuesday, July 15, 2014
According to The State of Marketing Automation 2014 report, Marketing Automation syste ...