Around the Net
Dentsu Launches B2B Global Agency, HQ In London
- Campaign, Wednesday, February 24, 2016 6:03 AM
Dentsu Aegis Network is launching a global agency focused on business-to-business clients called Interprise. The new shop will "address the complex and diverse challenges associated with business audience management." Carat's existing B2B media team at Carat Enterprise will be integrated within Interprise. The agency will be headquartered in London -- within the same building as Carat, Vizeum and iProspect -- with offices in New York, San Francisco, Singapore, Hong Kong and Sydney.
