Ad shop gyro has appointed former British Minister Gregory Barker to lead the agency’s new global focus on sustainability in its business-to-business efforts on behalf of clients.
Barker will fill the newly created role of Sustainability Chief. The agency’s focus on sustainability will encompass its 14 offices worldwide. He’ll report to Kate Howe Managing Director of gyro London
Barker, a British Lord, is a sustainability expert. He was formerly the Minister of State for Energy & Climate Change in the U.K.
Previously, Barker was the Prime Minister’s Climate Envoy and was appointed Chair of the London Sustainable Development Commission in 2015. In 2010, he was elected to Parliament serving on the Environment Audit Select Committee.
Barker oversaw the launch of the UK’s first Renewable Heat Incentive and a reform program for the UK electricity sector.
Howe said, “I know from my conversations with business leaders that genuine engagement at every level of an organization – from the boardroom to the supply chain and from staff to customers – can be one of the biggest hurdles a company can face in meeting its sustainability goals. gyro focuses on how organizations can translate sustainability into stories that mean something to customers and other stakeholders - stories that can stir up passion and translate into an enhanced reputation and positive behaviors.”
Barker said: “We are living through a period of extraordinary change, and gyro has a set of unique skills which can add real value to senior decision makers as they respond to business risks and opportunities that sustainability and climate change present.”