- Urban Outfitters Partners With U-Haul, Katseye To Target Gen Z
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, May 21, 2025
Phase two of the effort is "Special Delivery," which includes a partnersh ...
- Chegg Sues Google, Alleges AI Overviews Destroyed Its Website Traffic
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 25, 2025
The online learning platform, which helps students understand homework, has filed ...
- Tech Tool Tumble: Back-To-School Sales Were Flat In Some Verticals
Email Insider, Ray Schultz - Thursday, October 17, 2024
Although some verticals are flat for back-to-school sales, wearables and health technolo ...
- Back-To-School Barrage: Parents Are Swamped By Email Volume
Email Insider, Ray Schultz - Thursday, August 29, 2024
The average parent has 2,000 emails in their inbox at any giv ...
- Ikea Hits The Road In First College Bus Tour
Marketing Daily, Sarah Mahoney - Friday, August 16, 2024
The retailer, no stranger to back-to-college marketing, is looking for new wa ...
- Happy Back-To-School: Sales Solid In July, But Will They Continue?
Email Insider, Ray Schultz - Friday, August 16, 2024
Apparel sales were strong as parents spent on new items for fa ...
- Patterns Emerge In Google AI Overviews For Ecommerce, Education, 'Facets'
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 13, 2024
Demonstrating that Google AI Overviews drives traffic to websites, the surge ...
- Restaurants Embrace Back-To-School Meal Deals
Marketing Daily, Teresa Buyikian - Wednesday, August 7, 2024
This year, QSRs and fast-casual restaurants are rolling out back-to-school meal deal ...
- IHOP Brings Back All You Can Eat Pancakes For Back-To-School Season
Marketing Daily, Teresa Buyikian - Friday, August 2, 2024
"IHOP has strategically situated All You Can Eat around back-to-school to he ...
- Not Just Cute: Carter's Babies Do More Than Smile For The Camera
Marketing Daily, Sarah Mahoney - Thursday, August 1, 2024
In its first work from Mischief, the children's apparel brand heads ...
- American Eagle, Gap Launch Denim-Drenched Campaigns
Marketing Daily, Sarah Mahoney - Friday, July 26, 2024
With stars like Coco Gauff and Trevor Lawrence, retailers look for ...
- Retail Experts Predict A 7% Decline In Back-To-School Spending
Marketing Daily, Sarah Mahoney - Tuesday, July 23, 2024
The National Retail Federation says a cloudy economic outlook has parents hunti ...
- Best Buy Introduces A More Human Tech Helper
Marketing Daily, Sarah Mahoney - Tuesday, July 23, 2024
Gram, a hologram who fears horror movies, stars in the electronics retailer ...
- Amazon's Prime Day Fuels Record $14.2B Frenzy
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, July 18, 2024
Deal-hungry shoppers spent 11% more across all retailers, tempted by deep discou ...
- Back-To-School Shopping Highlights Choices Of Social Media Users
Research Intelligencer, Robert Williams - Friday, July 19, 2024
About two-thirds of social media shoppers said they plan to buy somethi ...
- Deloitte: Back-to-School Spending Likely To Fall 2%
Marketing Daily, Sarah Mahoney - Monday, July 15, 2024
Parents, still worrying about family finances, say they'll hold the line ...
- From 'Want' to 'Need': The Retail Shift Driven by Soaring Credit Card Debt
Marketing Daily, Sarah Mahoney - Monday, July 1, 2024
Circana's chief expert explains how shifting attitudes will shape the back-to-school a ...
- JanSport Campaign Goes For Honest Gen Z Laughs
Marketing Daily, Sarah Mahoney - Monday, June 24, 2024
In bathroom stalls, unhappy hikes and dreaded middle seats, the backpack giant ...
- Back-To-School: Streaming Declines, Broadcast/Cable Gain
Television News Daily, Wayne Friedman - Tuesday, September 19, 2023
Streaming TV viewing declined by half a share point vs. July f ...
- For Back-To-School, Nike Misses A Step, While On, Hoka Gain
Marketing Daily, Sarah Mahoney - Tuesday, August 29, 2023
While Nike remains the favorite brand, kids are craving new lifestyle brand ...
- Walmart, Claire's Expand Back-To-School In Roblox
Marketing Daily, Sarah Mahoney - Tuesday, August 29, 2023
The online game platform may be spluttering by financial metrics. But f ...
- Dick's Disappoints, Citing Growing Theft Problem
Marketing Daily, Sarah Mahoney - Tuesday, August 22, 2023
The sporting goods company says theft is increasingly eroding profits. It's al ...
- Name Brands Are Key Part Of Buying School Supplies
Research Intelligencer, Robert Williams - Monday, August 21, 2023
Brand marketers have an advantage with their media and merchandising strategies ...
- Walmart Sales Up 5.7% As America Chases Bargains
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, August 17, 2023
The retail giant says the "Everyday Low Prices" promise is extra appeali ...
- Natasha Lyonne Sports Awkward Fashion For Old Navy
Marketing Daily, Sarah Mahoney - Tuesday, August 15, 2023
The "Poker Face" actor stars in angsty ads for the fall collectio ...
- As Consumer Spending Cools, Calvin Klein Ads Get Hot
Marketing Daily, Sarah Mahoney - Monday, August 14, 2023
The apparel brand's new fall campaign introduces Alexa Demie and Kid Cu ...
- Online Prices Fell 1.6% Overall In July, But Apparel Rose: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 8, 2023
The Adobe Digital Price Index found that online prices decreased year-on-year f ...
- Back-To-School Shoppers Intensify Bargain Hunting
Marketing Daily, Sarah Mahoney - Thursday, August 3, 2023
New data on back-to-school shoppers shows that while parents are spending mo ...
- With Walker Hayes, Great Clips Shoots For TikTok Stardom
Retail Insider, Sarah Mahoney - Wednesday, August 2, 2023
The hair salon franchise hopes to catch lightning in a bottle, tyi ...
- This School Year, American Eagle Aims To Dominate Denim
Marketing Daily, Sarah Mahoney - Monday, July 31, 2023
The retailer is introducing a new collection, in partnership with TikTok pheno ...