- With A Back-To-School Twist, 'Yes, JCPenney' Keeps Rolling
Marketing Daily, Sarah Mahoney - Tuesday, July 22, 2025
The department store says the new campaign is building awareness, word ...
- CPG Brands Target Parents' Back-to-School Stress
Marketing Daily, Sarah Mahoney - Tuesday, July 22, 2025
Ziploc, Lysol and Welch's tap into lunchbox waste, germ fears and teach ...
- Tariffs, Texts, Abandoned Carts: How Back-to-School Shopping Is Changing
Retail Insider, Sarah Mahoney - Wednesday, July 23, 2025
Early birds are winning the deals. Target, Kohl's and other retailers fa ...
- Big Season, Small Budget: How Great Clips Is Spending Smarter For Back-To-School
Marketing Daily, Sarah Mahoney - Thursday, July 17, 2025
As it recruits a Chief Back to School Officer, the chain lea ...
- After Practical Prime Day, Amazon Aims for Laughs With Back-to-College Ads
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, July 15, 2025
With shoppers focused on essentials and budget buys, Amazon leans into pragmati ...
- Kohl's Taps New Digital Leader, Expands 'Kohl's Mom' Push For BTS
Retail Insider, Sarah Mahoney - Wednesday, July 16, 2025
As the retailer battles back from C-suite chaos, it hopes Ellie Kemper ...
- Back-to-School Shoppers Get Early Start Amid Cost Concerns, Supply Fears
Research Intelligencer, Robert Williams - Tuesday, July 15, 2025
A notable portion of early shoppers report feeling the effect of trade-relat ...
- Snapchat To Mark American Eagle Stores On Its Real-Time Map
MediaDailyNews, Colin Kirkland - Thursday, July 10, 2025
To drive in-store purchases during the back-to-school shopping push, American Eagle h ...
- Back-to-School Budgets Hold Steady As Parents Prioritize Value Amid Economic Concerns
Research Intelligencer, Robert Williams - Friday, July 11, 2025
Three-quarters of Gen Z parents and nearly half of millennials plan ...
- Back-To-School Spending Will Be Soft, Parents Are Playing Hardball
Marketing Daily, Sarah Mahoney - Thursday, July 10, 2025
Deloitte predicts a spend of $570 per child, as families deploy ...
- Crayola Turns One Kid's Art Into a Creativity Chain Reaction
Marketing Daily, Sarah Mahoney - Wednesday, July 2, 2025
The brand keeps building on its "Stay Creative" positioning, inviting creators ...
- Inside American Eagle's Gen Z Playbook: Pinterest, Substack And Jorts
Retail Insider, Sarah Mahoney - Wednesday, July 2, 2025
CMO Craig Brommers shares the brand's shifting media strategy and why old ...
- Back-To-School Pinch: Consumers Spending Less Due To Economic Concerns
Email Insider, Ray Schultz - Tuesday, July 1, 2025
Almost half of consumers worry about a slowdown, and many blame corpora ...
- From Lipstick To Laundry: Prime Day Shoppers Pivot To Essentials
Retail Insider, Sarah Mahoney - Wednesday, June 25, 2025
As beauty and grocery sales slip, new research from Coresight shows essentia ...
- Urban Outfitters Partners With U-Haul, Katseye To Target Gen Z
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, May 21, 2025
Phase two of the effort is "Special Delivery," which includes a partnersh ...
- Chegg Sues Google, Alleges AI Overviews Destroyed Its Website Traffic
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 25, 2025
The online learning platform, which helps students understand homework, has filed ...
- Tech Tool Tumble: Back-To-School Sales Were Flat In Some Verticals
Email Insider, Ray Schultz - Thursday, October 17, 2024
Although some verticals are flat for back-to-school sales, wearables and health technolo ...
- Back-To-School Barrage: Parents Are Swamped By Email Volume
Email Insider, Ray Schultz - Thursday, August 29, 2024
The average parent has 2,000 emails in their inbox at any giv ...
- Ikea Hits The Road In First College Bus Tour
Marketing Daily, Sarah Mahoney - Friday, August 16, 2024
The retailer, no stranger to back-to-college marketing, is looking for new wa ...
- Happy Back-To-School: Sales Solid In July, But Will They Continue?
Email Insider, Ray Schultz - Friday, August 16, 2024
Apparel sales were strong as parents spent on new items for fa ...
- Patterns Emerge In Google AI Overviews For Ecommerce, Education, 'Facets'
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 13, 2024
Demonstrating that Google AI Overviews drives traffic to websites, the surge ...
- Restaurants Embrace Back-To-School Meal Deals
Marketing Daily, Teresa Buyikian - Wednesday, August 7, 2024
This year, QSRs and fast-casual restaurants are rolling out back-to-school meal deal ...
- IHOP Brings Back All You Can Eat Pancakes For Back-To-School Season
Marketing Daily, Teresa Buyikian - Friday, August 2, 2024
"IHOP has strategically situated All You Can Eat around back-to-school to he ...
- Not Just Cute: Carter's Babies Do More Than Smile For The Camera
Marketing Daily, Sarah Mahoney - Thursday, August 1, 2024
In its first work from Mischief, the children's apparel brand heads ...
- American Eagle, Gap Launch Denim-Drenched Campaigns
Marketing Daily, Sarah Mahoney - Friday, July 26, 2024
With stars like Coco Gauff and Trevor Lawrence, retailers look for ...
- Retail Experts Predict A 7% Decline In Back-To-School Spending
Marketing Daily, Sarah Mahoney - Tuesday, July 23, 2024
The National Retail Federation says a cloudy economic outlook has parents hunti ...
- Best Buy Introduces A More Human Tech Helper
Marketing Daily, Sarah Mahoney - Tuesday, July 23, 2024
Gram, a hologram who fears horror movies, stars in the electronics retailer ...
- Amazon's Prime Day Fuels Record $14.2B Frenzy
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, July 18, 2024
Deal-hungry shoppers spent 11% more across all retailers, tempted by deep discou ...
- Back-To-School Shopping Highlights Choices Of Social Media Users
Research Intelligencer, Robert Williams - Friday, July 19, 2024
About two-thirds of social media shoppers said they plan to buy somethi ...
- Deloitte: Back-to-School Spending Likely To Fall 2%
Marketing Daily, Sarah Mahoney - Monday, July 15, 2024
Parents, still worrying about family finances, say they'll hold the line ...