- Carlsberg Plans Major Brand Revamp
Marketing Daily, - Tuesday, April 5, 2011
Stockholm-based Carlsberg A/S, the world's fourth-largest brewer, is looking to double t ...
- Craft Beers See Big Jump In Popularity
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 5, 2011
For the over 1,750 craft breweries now making beer in the U.S ...
- Bud Light Launches NFL Draft Deal
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 1, 2011
Anheuser-Busch is paying some $50 million a year to make Bud Lig ...
- Tecate Expands Marketing To All Hispanic Males
Marketing Daily, Karlene Lukovitz - Friday, March 18, 2011
Heineken USA's Tecate beer brand, which up to now has focused i ...
- Coors Light Taps Pedro Martinez
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 16, 2011
Coors Light is changing its "Coaches" marketing program from former NFL coach ...
- FTC Announces Alcohol Industry Study
Marketing Daily, - Tuesday, March 8, 2011
The Federal Trade Commission plans to launch a study of the alcohol ...
- Stella Artois' Jacques d'Azur Fantasy: Are We 'Cool' or Just 'Acting Cool?'
VidBlog, Steve Smith - Tuesday, March 8, 2011
Trendy beer merchant Stella Artois has brewed a fun and highly elabora ...
- JCPenney's Oscar Ads Bomb, Per Ace Metrix
Marketing Daily, Tanya Gazdik - Tuesday, March 1, 2011
The combined wasted dollars spent by both JCPenney and Stella Artois indica ...
- NHL Inks Huge Deal With MillerCoors, Molson Coors
Marketing Daily, Karl Greenberg - Tuesday, February 22, 2011
The National Hockey League (NHL) has signed a seven-year deal with Mols ...
- Fat Tire Ale Ad Format Makes Like 'Mad' Magazine
Marketing Daily, Karlene Lukovitz - Thursday, February 17, 2011
In a perhaps-inevitable development, this year, New Belgium and agency Cultivator Advertisi ...
- Heineken Taps Lysyj For CMO
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 7, 2011
Heineken has named Lesya Lysyj as CMO, effective Feb. 28. Lysyj wi ...
- Alcohol And Sports Should Not Mix
Marketing Daily - Top of the News, Thom Forbes - Monday, February 7, 2011
None of this year's 62 entries in the Marin Institute's
"Fr ... - Anheuser-Busch Puts Stella Artois In Super Bowl Lineup
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 21, 2011
For the first time the company will promote an import beer. A ...